Understand your customer and ask yourself relevant questions like: Your offerings are expected to find the maximum resonance with which age group, which socio-economic strata, which geography? What are the choices available to your target audience in your sphere of business? What are the challenges that they’re facing? In what way are your offerings designed to fill in these gaps? What is your USP? Should you be targeting consumers (B2C), businesses (B2B) or both? Get answers to all these questions and more, before you decide to go the digital way.
Focus on your Target Audience In today’s digitally connected world, where promotions are becoming increasingly affordable and audience is becoming easy to reach to, the temptation for going all out to everyone could be strong.