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The content covered in a particular blog or a website is often considered as its backbone. Well-written content not only helps define the ranking of the web pages, its relevance and visibility upon search, but also plays an important role in the success of the business.
Content Marketing course by Freelance Academy focuses on helping students write content and blogs to generate inbound links and build authority. This is typically achieved by writing a plethora of content types, such as social media blog posts, LinkedIn articles, magazine, online journals, Facebook posts and digital newspapers.
This course is specially designed to make participants understand and learn the nitty-gritties associated with content marketing and how it works in the business environment. Apart from writing skills, the course also deals with measuring success of the content and identifying opportunities for content development.
This course provides an overview of the latest and the most basic content marketing techniques.
By the end of the course, the participants will be able to:
The course on Content Marketing can be pursued by any industry professional looking forward to develop some writing skills.
Some of the best suited candidates for this course include:
Content marketing is a way to increase lead and convert them into prospective customers with the help of content. The content is, in this case, used primarily for advertising and marketing purposes. Content marketing can cover different types of digital content, including professional posts, social media posts, online journals, e-magazines and blogs.
What topics are covered in the course?
The topics covered in the section primarily focus on basic content marketing skills and techniques, including types of content, content measurement, content marketing programs and content marketing tactics.
How will this course help fetch a job?
This course by Freelance Academy covers all the latest trends and recent developments in the field of content marketing. This, in turn, helps keep our students informed and updated all the time. Because of this reason, the students enrolled in the program are as competitive as any other student who has completed a similar training from some other institute.
In addition, the certification obtained upon successful completion of the course can be listed in your resume as a professional qualification.
Exam and Certification
Who are eligible for the course?
There are no pre-requisites required to enrol for this course. That is, it is not necessary to have prior content writing or content marketing experience before opting for this course. However, some knowledge into the field of content may help.
What happens after course completion?
A certificate of completion will be awarded after successful completion of the training. This certification, offered by Freelance Academy, can be added to resume before applying for jobs in the field of content marketing.
SEOSEMSMMWORDPRESSGOOGLE ANALYTICSMOBILE APPLICATION DEVELOPMENTEMAIL MARKETINGCONTENT MARKETINGORMDISPLAY ADVERTISING
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
SOCIAL MEDIA MARKETING