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Display advertising is a vital part of digital marketing and with each passing day, it is grabbing a bigger share in the advertising budget of businesses. This is because smartphones have increased the audiences for online content and it is only going to increase in future. This has created more scope for display advertising i.e. advertising on websites. It is a powerful tool to increase sales and build brand awareness. Hence, a well-designed and well-placed display ad can play a crucial role in the success of a business.
The display advertising course by Freelance Academy has been developed to help students gain complete knowledge about the working of display ads and how to plan and manage them. It focuses on teaching the learners the skills that will help them target and track the ads for their performance. It acquaints them with the challenges and scope of display advertising, so that they make the most of the ad campaigns.
A certification in display advertising would equip the learner with many abilities and by the end of the course the student will be able to:
The SEO course from Freelancers Academy can be pursued by professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is well suited for:
Display advertising is the promotion of products/services through visual ads that appear on websites. It refers to the banners, images, audio/video and text ads that are displayed on the websites to catch the attention of website visitors and digital audience.
The topics covered in the course primarily focus on basics of display advertising, ad formats and features, campaign planning, running and managing effective ads, tracking the campaign, optimizing the campaign and handling the challenges of display advertising.
This course from Freelance Academy has been designed by industry experts with years of experience behind them and thus, it trains the students in the most competent manner. From the basics to the evolving trends, all the important topics are covered in the course. It imparts adequate professional training to the learners, thereby, making them competitive enough to secure a job in the field of digital marketing.
In addition, the certification is a proof of professional training and thus, can be listed in the resume as a qualification.
Anyone looking to gain expertise in the field of online marketing is eligible to apply for this course. There is no such condition as in the candidate should have a marketing or advertising background. Nevertheless, some amount of knowledge about internet marketing would be an add-on.
After the learner completes the course successfully, he/she is given a bona fide certificate in display advertising and it can be attached to the resume as proof of professional qualification. It would be helpful while applying for jobs and would also give one the necessary push if one is looking at freelancing or planning to start one’s own business.
SEOSEMSMMWORDPRESSGOOGLE ANALYTICSMOBILE APPLICATION DEVELOPMENTEMAIL MARKETINGCONTENT MARKETINGORMDISPLAY ADVERTISING
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
SOCIAL MEDIA MARKETING