Exhaustive and up-to-date course designed by PPC experts
Downloadable workbooks and exercises
Regular doubts clearing sessions
24×7 teaching support
Live projects and hands-on training
Practice sets and online progress quiz for assessment
What is The Focus Of The Course?
PPC or Pay Per Click is a part of search engine marketing and an effective tool for advertising on internet. It is known to give results in the short run and can be very helpful in case of local businesses looking to attract customers with just one click. A relevant and intelligent PPC campaign is known to give huge returns and thus, if one is looking to develop a successful marketing campaign, the knowledge of PPC is a must.
The PPC course by Freelance Academy is designed to give learners the most comprehensive training about this paid form of internet advertising. It strives to equip the students with skills through which they can plan, manage and execute paid ad campaigns. It educates them about everything related to PPC such as bidding methods, Google AdWords, ad platforms, performance metrics, conversion optimization, etc.
What are the course objectives?
This advanced course on PPC has been devised with the objective of training the learners to use paid advertising for maximum returns. By the end of this course, the participants will be able to:
Learn about Google AdWords
Set up AdWords account
Understand the structure of AdWords account
Do keyword research
Understand landing pages, types of keywords, display campaigns, ads placement, ad platforms, bidding methods
Use display planner tools
Plan and execute paid ad campaigns
Track campaigns for optimization and make changes accordingly
Employers across industries are actively looking for SEO and SEM professionals.
Training on key SEO strategies &techniques by industry experts.
Industry recognized certificate in search engine optimization and marketing.
Who Should Enroll?
The course on PPC can be pursued by anyone who wants to make a career in the field of online marketing or is looking to gain expertise in PPC. However, it suits some candidates more than others and they include:
Entrepreneurs and business owners
Online business consultants
Digital marketing professionals
Students need to complete all the course modules.
After successful completion of the course, students can submit case study.
SEO and marketing certificate will be issued to students within 15 days.
What is PPC?
PPC (Pay Per Click) also known as Cost Per Click (CPC) is a kind of paid advertising that directs traffic to the websites.It is cost-effective as the advertiser pays the publisher only when the ad is clicked. An effective advertising method, it is known to give instant results and is famous for being suitable for local businesses looking to get quick sales and more customers.
What topics are covered in the course?
The PPC course by Freelance Academy is a complete and up-to-date learning program. It focuses on basics of paid search, Google AdWords, keywords research, AdWords algorithm, bidding platforms, display planner tools, campaign planning and optimization and remarketing to customers.
How will this course help fetch a job?
The PPC course by Freelance Academy is a comprehensive course that covers all the aspects of PPC. After the completion of this course, the learner can create and operate paid campaigns successfully. Hence, one can easily apply for jobs in the field of digital marketing and can also implement the learning in one’s own business.
This certification is a bona fide evidence of training and thus, can be listed in the resume as a professional qualification.
Exam and Certification
Who are eligible for the course?
Anyone can apply for this course and there is no eligibility criterion as such. It is not necessary to have prior experience in internet marketing. However, some knowledge about online advertising and keywords would help.
What happens after course completion?
A certificate of completion is awarded to the learner after successful completion of training. This certification, offered by Freelance Academy, can be attached to the resume while applying for jobs.