Search Engine Optimization
Lesson 1: Introduction to Search
Lesson 2: Keyword Analysis
Lesson 3: Keywords & Use of Keyword Planner
Lesson 4: Advanced Keyword Analysis
Lesson 5: Types of Keyword Suggestor
Lesson 6: On-Page Optimization Part-1
Lesson 7: On-Page Optimization Part-2
Lesson 8: Content Optimization
Lesson 9: Off-Page Optimization
Lesson 10: Technical Audit Part-1
Lesson 11: Technical Audit Part-2
Lesson 12: Technical Audit Part-3
Search Engine Marketing
Lesson 1: Introduction to SEM
Lesson 2: AdWords Account Setup
Lesson 3: Campaign Setup in Google AdWords
Lesson 4: Conversion Tracking
Lesson 5: Keywords Match Types
Lesson 6: Common AdWords Terms
Lesson 7: Search Ads and Extensions
Lesson 8: How Ad ranking is decided
Lesson 9: Remarketing
Lesson 10: Google Display Network
Social Media Optimization
Lesson 1: Introduction to Social Media Marketing
Lesson 2: Creating Brand Experiences
Lesson 3: Content Calendar
Lesson 4: Performance of Social Media
Lesson 5: Social Media Advertising
Lesson 6: ROI in Social Media
Lesson 1: Introduction to Google Analytics
Lesson 2: Google Analytic’s Dashboard
Lesson 3: Audience Section
Lesson 4: Technology Section
Lesson 5: Acquisition Section
Lesson 6: Behavior Section
Lesson 7: Conversions Section
Lesson 1: Introduction to WordPress
Lesson 2: Installation of WordPress
Lesson 3: Publish the Content
Lesson 4: Navigation
Lesson 5: Plugins
Lesson 1: Introduction to Email Marketing
Lesson 1: Introduction to Mobile Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
The Modules Under this course are as follows:
- Search Engine Optimisation
- Search Engine Marketing
- Google Analytics
- Social Media marketing
- Email Marketing
- Mobile Marketing
- Content Marketing
- Students need to complete all the course modules.
- After successful completion of the course, students can submit case study.
- Digital Marketing certificate will be issued to students within 15 days.
- Employers across industries are actively looking for Digital Marketing professionals
- Training on key Digital Marketing strategies &techniques by industry experts.
- Industry recognized certificate in digital marketing.
This advanced course on Digital Marketing has been devised with the objective of training the learners to track the statistics for their website for maximum returns. The objective of the course is to help participants to understand digital marketing methods, from a variety of perspectives-as analysts, consumers and entrepreneurs. The emphasis in this course will be on developing fundamental concepts along with practical application. We expect participants of this course to start working independently as internet marketing experts.
Why should you attend this?
Learn how to build a Digital Business that you can operate from your home
Learn the untold secrets of Digital Marketing that no one will share
You will grow your Digital Knowledge
Learn how to maximize sales using Digital marketing