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Best Digital Marketing Courses in Thane
Best Digital Marketing Courses in Thane offered by Freelancers Academy is one of the best courses to Learn. Want to build a bright career in the field of digital marketing? Looking for Best Digital Marketing courses in Thane? Freelancers Academy is here with a full-fledged and well-designed digital marketing courses in Thane that will arm you with the know-how and expertise to make a flourishing career in this field. We are one of the well-known digital marketing training institutes in Thane where competence meets career. This is to say we provide digital marketing training in thane through the best minds and modules. Our faculty members have got years of experience and diverse skill-set to guide the students in the finest manner.
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Digital Marketing Course Syllabus in Thane
Freelancers Academy offers online and offline courses in the following subjects of digital marketing through different course modules under the program- Best Digital marketing courses in Thane.
Module 1: Digital Marketing Overview
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- Outline of Digital Marketing
- Setting Campaigning Goals
- Important Digital Marketing Channels
- How-to device a digital marketing plan
- Difference between Traditional and Digital Marketing
Module 2: SEM (Search Engine Marketing)
- Getting to know about Search Engines
- Learn about Crawling and Indexing
- Google versus Other Search Engines
- Learn the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO Techniques
Module 3: Analysis & Keyword research
● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money
Module 4: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 5: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 6: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 7: Advanced Link Building
● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid
Module 8: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 9: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 10: Competitor Analysis
● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools
Module 11: Website Auditing
● On-Page SEO Audit
● Finding the Content Duplication
● Google Penalty Check
● Page Speed Audit
● Console Errors and Warnings
Module 12: SEO Tools
● Tools for Content Development
● Tools for Rank Trackers
● On-Page Methods for Optimisation
● Tools for backline-research
● Audit resources on the Website
● Keyword Research Tools
Module 13: Google My business
● Google Listings Creation
● Developing Citations
● Regular Posting of the updates and its significance
● Reviews
● How to manage the Negative Reviews
Module 14: Google Search Console
● Top Search Queries
● Organic Performance
● Key Performance Metrics
● Top Pages
● Structured Data
● CTR, Clicks, and Impressions, CTR
● Using different filters
● URL Inspection
● Coverage issue
● Mobile Usability
● BreadCrumbs, FAQs, and Logos
● Site Maps
● Links
● Legacy Tools and Reports
● Security Issues
● Manual Action
Module 15: Google Analytics
Setting up Google Analytics and Real Time User Analytics
● Content
● Traffic Source
● Location
Audience Section
● Understanding Cohort Analysis
● Learning about User Explorer
● Understanding Active User
● Audiences based on Interests
● Audiences based on Demographics Classification
● Understanding Geo
● Understanding Affinity Audiences
● Understanding In-Market Audiences
● Analysing Audience Behavior
● Cross-Device Reach
● Mobile Audiences
● Understanding User-Flow
● Understanding Benchmark
Behavior Section
● Understanding the Behavior Flow
● Site Search behavior Report
● Site Content behavior Report
● Site Speed behavior Report
● Learning about Events Report
● Publisher
Acquisition
● All Traffic
● Paid Traffic
● Organic Traffic
● Referral Traffic
● Social Media Traffic
● Search Consoles
● Google ads
● Campaigns
● Social Media
Goal Setting
● Conversion
● E-commerce
● Goals
● Multi-channel funnels
● Product Linking
● AdSense Linking
● Google Ads
● 3rd Party Application Linking
Reporting
Module 16: Google Search Ads
● Creating PPC campaign
● Ad Rank
● Quality Score
● Ad Groups
● Budgeting of PPC
● Keywords
● Creating Text Ads
● Extension SetUp
● Knowing the Negative Keywords
● PPC Campaign Optimization
● Evaluating the Key Metrics
Module 17: Google Display Ads
● Contextual Target
● Placement Target
● Interest Targeting
● Topics Targeting
Module 18: Remarketing
● Standard and Dynamic Remarketing
● Video Marketing
● Email Marketing
● Remarketing lists for the Search Ads
Module 19: Video Marketing
● Getting to know about Video Optimization
● Creator Studios
● Getting acquainted with Video Platforms
● Creating videos
● Creating Youtube Channel
● Playlists
● Familiar with Youtube Analytics
● Advanced Video Optimization techniques
● Best Practices
Module 20: Mobile Marketing
● SMS Marketing
● Targeting Mobiles and Paid ads
● App Store Optimization
● Differentiating between the Web and Mobile Marketing
● Familiar with Mobile websites
● Be acquainted with Responsive websites
● Creating Mobile Process: Native and Hybrid Apps Overview
Module 21: Whatsapp Marketing
● Configuring Whatsapp Business
● Installation
● Enabling Auto message service
Module 22: SMS Marketing
● Find the Vendors
● Know the Code
● Transactional SMS vs Promotional SMS
● Good practices
Module 23: Youtube Optimization
● Channel Growth
● Identifying Content Marketing Keywords
● Optimisation of video title
● Tag Optimisation
● Catchy Thumbnail Setup
● Subscriber Optimisation Connection
● Description Shortcut
● Monetization on your video
Module 24: Social Media Optimization
● Get to learn about Group Engagement
● Monitoring reports
● Creation of an Event
● Using correct Hashtags
● Social media profile creation on Twitter , Instagram , LinkedIn and FB
Module 25: Facebook Marketing
● Optimization of Facebook Page
● Creation of Facebook Business Manager
● Campaign creation – Lead Generation, Video, Post Reach increasing App store, Event
Promotion, and Pages like Ad
● Creative Ad posting
● Setup of Audience
● Bidding Strategy
● Budgeting strategy
Module 26: Instagram Marketing
● Instagram Business Profile Optimization
● Instagram Marketing Influencer
● Instagram Paid Marketing in feeds and stories
● Bidding Strategy
● Budgeting strategy
● Creation of Instagram Content Strategy
Module 27: LinkedIn Marketing
● LinkedIn Company Page Optimization
● LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
● Bidding Strategy
● Budgeting strategy
Module 28: Twitter Marketing
● Twitter Marketing to Reach the Brand
● Instream video ads
● Installation of Apps
● Grow your Twitter Followers
● Audience Retargeting
● Bidding Strategy
● Budgeting Strategy
Module 29: Email Marketing
● Getting to know about the functioning of Email Marketing
● Various kinds of Email Marketing
● Opt-in Email Marketing
● Setting up of Account for Email Marketing
● List Setup
● Web Form
● Creation of Email Broadcast
● Setting up of Auto Responder
● Optimize the Increase Inbox percentage
● Selecting the best email marketing tool like Mailchimp
Module 30: Social Media Marketing Tools
Module 31: Digital Marketing Certification
● Google Analytics Certification
● Google Adword Certification
● Facebook Certification
● YouTube Certification
● HubSpot Certification
Module 32: Influencer Marketing
Module 33: Building a powerful website through wordpress
● Web Technologies
● Domain Hosting and Registration
● Familiar with HTML
● Understanding Terminologies
● User Administration
● WordPress Installation
Module 34: WordPress
WordPress themes:
● Paid Theme vs Free Theme
● Changing Themes
● Theme Selection Process
● Installing/ Adding Themes
● Activating and Preview Themes
Working with Widgets
● Installing Widgets in the Sidebar and Footer
Working with Menu For Your Website
● Creation of Menus
● Creation of Sub – Menus
● Deleting the items from the menu
WordPress Plugins:
● Installation of Plugins
● Upgradation of Plugins
● Activation Plugins
● Managing Plugins
● Recommended Plugins
Module 35: Lead Generation
● Being Familiar with Lead Generation methods
● In-depth understanding of Landing Pages
● Website Vs Landing Page
● Perform A/ B Testing to Better Lead Generation
● Lead Nurturing Process
● Mastering Lead Funnel
● Practical Session on CRM for the Lead Management
Module 36: Google Adsense
● Policies of Adsense
● Being Approved by Google
● Integration of the code to your blog
● Adsense Code Generation best practices
● Making Money Via Adsense
● Track the Earnings
● Developing CTR
Module 37: Affiliate Marketing
● Getting to know about the Affiliate Marketing
● Familiar with Affiliate Marketing
● Legal Policies
● Obtaining Approval
● Tracking the Affiliation Codes
Module 38: Online Reputation Management
● Tools used for ORM
● SWOT Analysis of ORM
● Handling the Negative Conversations
● Devising the ORM
Module 39: Achieving your Digital Marketing Goals
Module 40: Get Familiar with SEM
● Selecting the right Keywords
● Campaign creation
● Video Ad
● Texted Ad
● Images Ad
● Animated Ad
● YouTube Marketing
● Re-marketing

Best Digital Marketing Institute in Mumbai(Andheri)
Best Digital Marketing Institute in Navi Mumbai(Vashi)
Freelancers Academy in Navi Mumbai operates the city’s oldest and the most renowned classroom training and certification courses in Digital Marketing. Freelancers Academy has earned a reputation as one of the most effective Classroom Digital Marketing courses in Vashi, Navi Mumbai & Mumbai.
Best Digital Marketing Institute in Mumbai(Thane)
Job Opportunities After Completing Digital Marketing Course in Thane
In India an average youth spends 6 hours a day on digital consumption and in lockdown, it raises upto 12 hours a day using smartphones If I want to communicate to this audience the only way is by smartphones If you want to promote your product to this person the only communication is possible via smartphones and this is the scope of digital marketing in India All Business want to go online and target there audience. Everybody is shopping online due to fear of corona thus the demand for a digital marketer is increasing because every business wants to go online and hire a digital marketer The demand for a digital marketer is high and the supply is less.
PROFESSIONAL DIGITAL MARKETING COURSES IN THANE FOR EVERY FIELD
Digital marketing is a career field that is being touted as the gamechanger. It offers the highest growth curve and this is the reason many professionals and students want to make a career in this promising field. The good news is anyone with an interest in the domain can hope to make a career in it. There are various roles and profiles that need qualified professionals and companies are looking for skilled people to fill these roles. In fact, there is unlimited scope for freelancers and entrepreneurs who are looking to start ventures of their own. Being globalized in nature, it gives you a vast client pool where you can work for anyone sitting anywhere in the world.

How does digital marketing course benefits the students?
The marketing industry is currently heaping with advertisements for job opportunities digital marketing as more and more companies are switching over digital platforms and e-media for the presentation of their products. A course in digital marketing provides students to discover the professional side of their sector and makes them potent to transform their skills into liquidity, in ways they did not have the opportunity to foresee. It benefits the students as having a certificate certainly uplifts their value in the market, creating a rise in their pay, making it one of the numerous fascinating and profitable aspects of the course. The authoritative ordinance concerning professionals in the digital marketing industry is spiking up day by day. As a student, one can discover multiple vocational options, a variety of jobs, and business opportunities. Digital marketing skills when combined with communication skills, a professional certificate, and ingenuity obviously impact people, companies, and media.
Who needs digital marketing services?
Electronic media has become the basic source of reliability for people. The businesses that have just started, the businesses that are at a developing stage, the businesses that believe they have the ability to expand and want to reach out to more people, and the businesses that do not get a proper response or value of proposition from their customers are the ones that should opt for digital marketing services. To grow the business, it is necessary to present their firm online. People have turned tech-savvy and rely on the internet once they decide to purchase something and these people are the target audience that produces a desirable output. If you already have a website presenting your business online but don’t provide adequate information about the same, you need a professional digital market person that can alter and complete the blog, making it apt for the audience to read. Also, an industrial digital marketing professional is someone who can guide the business person on where to invest, when it comes to digital marketing.
Is digital marketing a good career option?
Digital marketing is a dynamic and growing sector. If you look at the number of electronic equipment having access to the e- media being bought is increasing every year, these are all the potential customers to one brand or other. You have a variety of options in which you can be perfect such as, if you choose to be an SEO specialist, you can still train yourself in SEM or any other sector within the field. This flexibility ensures that you can switch careers within the industry if you are not satisfied with your current position. You can get a compensation package or salary as more companies are switching towards digital marketing, they are willing to pay a higher pay package for suitable candidates. The salary never goes below a certain level for any position in this field. If job satisfaction is the priority digital marketing is the best choice. This field has enough scope to express your creativity and innovative ideas. Digital marketing is the mixture of advertising, marketing, promotion, and brand building. All of the clubs together provide you with a variety of opportunities to showcase your range of potential as a professional.
What are the ways to become a good digital marketer?
- enroll yourself in the digital marketing course
- Learn from a practicing industrial professional.
- Get experiential on the job training.
- Update yourself with the recent digital marketing blogs.
- Get project ideas and revise yourself with free online digital marketing courses.
- With outstanding performance, become a sought-after digital marketsman/ marketswoman.
What is the role of digital marketing executive?
To understand the role of a digital marketing executive, you require to ken the roles and responsibilities of a marketing executive in the traditional sense. In a traditional framework, a marketing executive is entrusted with the obligation of promoting and marketing a brand’s products and services. Sometimes, the marketing executive is tasked with achieving sales on the behalf of the company, in a setup where marketing and sales teams merge. The difference between a traditional marketing specialist and a digital marketing specialist is the use of media. While the former uses traditional modes of marketing like newspaper and TV ads or door to door marketing, digital marketing executives use digital channels, especially the internet. A digital marketing executive needs to have clear ideas about the different platforms of digital marketing like SEO or PPC. You cannot say, as a digital marketing specialist, that you are unaware of the latest trends in a particular platform. You have to keep yourself updated every day by studying the digital marketing trends of reputed, established brands in your arena of work, even if they happen to be rival brands. Digital marketing executives have to address the brand’s presence online. It is not just about selling and promoting. To work on the social presence of a brand, you have to use social media networks, blogs or video marketing. These initiatives are aimed at popularising a brand and managing its reputation online. Sometimes, the job entails responding to customer’s complaints or queries.
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