Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. The Modules Under this course are as follows:
Search Engine Optimisation
Search Engine Marketing
Social Media marketing
Students need to complete all the course modules.
After successful completion of the course, students can submit case study.
Digital Marketing certificate will be issued to students within 15 days.
Employers across industries are actively looking for Digital Marketing professionals.
Training on key Digital Marketing strategies &techniques by industry experts.
Industry recognized certificate in digital marketing.
This advanced course on Digital Marketing has been devised with the objective of training the learners to track the statistics for their website for maximum returns. The objective of the course is to help participants to understand digital marketing methods, from a variety of perspectives-as analysts, consumers and entrepreneurs. The emphasis in this course will be on developing fundamental concepts along with practical application. We expect participants of this course to start working independently as internet marketing experts.
Search Engine Optimization 0/12
Lesson 1: Introduction to Search 15 min
Lesson 2: Keyword Analysis 10 min
Lesson 3: Keywords & Use of Keyword Planner 20 min
Lesson 4: Advanced Keyword Analysis 15 min
Lesson 5: Types of Keyword Suggestor 10 min
Lesson 6: On-Page Optimization Part-1 20 min
Lesson 7: On-Page Optimization Part-2 10 min
Lesson 8: Content Optimization 20 min
Lesson 9: Off-Page Optimization 15 min
Lesson 10: Technical Audit Part-1 20 min
Lesson 11: Technical Audit Part-2 20 min
Lesson 12: Technical Audit Part-3 15 min
Search Engine Marketing 0/10
Lesson 1: Introduction to SEM 15 min
Lesson 2: AdWords Account Setup 15 min
Lesson 3: Campaign Setup in Google AdWords 25 min
Lesson 4: Conversion Tracking 30 min
Lesson 5: Keywords Match Types 10 min
Lesson 6: Common AdWords Terms 10 min
Lesson 7: Search Ads and Extensions 10 min
Lesson 8: How Ad ranking is decided 10 min
Lesson 9: Remarketing 10 min
Lesson 10: Google Display Network 15 min
Social Media Optimization 0/6
Lesson 1: Introduction to Social Media Marketing 15 min