PPC or Pay Per Click is a part of search engine marketing and an effective tool for advertising on internet. It is known to give results in the short run and can be very helpful in case of local businesses looking to attract customers with just one click. A relevant and intelligent PPC campaign is known to give huge returns and thus, if one is looking to develop a successful marketing campaign, the knowledge of PPC is a must.
The PPC course by Freelance Academy is designed to give learners the most comprehensive training about this paid form of internet advertising. It strives to equip the students with skills through which they can plan, manage and execute paid ad campaigns. It educates them about everything related to PPC such as bidding methods, Google AdWords, ad platforms, performance metrics, conversion optimization, etc.
- Students need to complete all the course modules.
- After successful completion of the course, students can submit case study.
- SEO and marketing certificate will be issued to students within 15 days.
- Employers across industries are actively looking for SEO and SEM professionals.
- Training on key SEO strategies &techniques by industry experts.
- Industry recognized certificate in search engine optimization and marketing.
This advanced course on PPC has been devised with the objective of training the learners to use paid advertising for maximum returns. By the end of this course, the participants will be able to:
- Learn about Google AdWords
- Set up AdWords account
- Understand the structure of AdWords account
- Do keyword research
- Understand landing pages, types of keywords, display campaigns, ads placement, ad platforms, bidding methods
- Use display planner tools
- Plan and execute paid ad campaigns
- Track campaigns for optimization and make changes accordingly
- Lectures 10
- Quizzes 0
- Duration 54 hours
- Skill level Beginner
- Language English
- Students 73
- Assessments Yes