Ranked #1 Program by

Digital Marketing Course in Mumbai
(with In-House Digital Agency)

Launch Your Career with Mumbai’s Best AI Powered Digital Marketing Course!

12000
Students Trained
12
Years of Experience
3
Course Duration(Months)
85
Hours of Learning
2
Internship Duration(Months)
Awarded Best Digital Marketing Course in Thane by radio City

About Freelancers Academy’s Digital Marketing Course in Mumbai

Are you looking for the best AI-powered Digital Marketing Course in Mumbai? Freelancers Academy is one of those limited digital marketing institutes in Mumbai that will help you to launch your career in the dynamic world of digital marketing. With our cutting-edge curriculum and hands-on approach, you’ll gain invaluable skills and practical experience through our in-house digital marketing agency.

At Freelancers Academy, we believe in providing a comprehensive and immersive learning experience. Our best digital marketing course in Mumbai is meticulously crafted to equip you with the latest tools, strategies, and industry best practices. What sets us apart is our unique in-house digital agency, where you’ll work on live client projects, applying your knowledge to real-world scenarios.

WHY CHOOSE FREELANCERS ACADEMY?


  • Agency Based Learning: Practical experience in a real digital marketing agency

  • Internship after Course Completion: Hands-on experience following certification

  • Work on Live Projects: Apply what you learn on actual client projects

  • 100% Guaranteed Placement Assistance: Committed to placing every student

  • All-time Access to Course Material/Recorded Sessions: Learn at your pace anytime, anywher

Awarded Best Digital Marketing Training Institute in
Mumbai

Freelancers Academy has been recognized as the Best Digital Marketing Training Institute in Mumbai by several prestigious organizations and publications.

Digital Marketing Course Syllabus

Our comprehensive digital marketing course covers all essential aspects to kickstart your career in this dynamic field. The syllabus is carefully curated to provide you with a well-rounded understanding of digital marketing strategies and tools.

Module 1: Digital Marketing Overview

    • Outline of Digital Marketing
    • Setting Campaigning Goals
    • Important Digital Marketing Channels
    • How-to device a digital marketing plan
    • Difference between Traditional and Digital Marketing

Module 2: SEM (Search Engine Marketing)

  • Getting to know about Search Engines
  • Learn about Crawling and Indexing
  • Google versus Other Search Engines
  • Learn the differences between SEO and Paid Ads
  • White Hat, Black Hat, and Grey Hat SEO Techniques

Module 3: Analysis & Keyword research

● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money

Module 4: On-Page Optimization

● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image

Module 5: SEO Technical

● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement

Module 6: Off page Optimization

● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites

Module 7: Advanced Link Building

● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid

Module 8: Blog Marketing

● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post

Module 9: Content Marketing

● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience

Module 10: Competitor Analysis

● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools

Module 11: Website Auditing

● On-Page SEO Audit
● Finding the Content Duplication
● Google Penalty Check
● Page Speed Audit
● Console Errors and Warnings

Module 12: SEO Tools

● Tools for Content Development
● Tools for Rank Trackers
● On-Page Methods for Optimisation
● Tools for backline-research
● Audit resources on the Website
● Keyword Research Tools

Module 13: Google My business

● Google Listings Creation
● Developing Citations
● Regular Posting of the updates and its significance
● Reviews
● How to manage the Negative Reviews

Module 14: Google Search Console

● Top Search Queries
● Organic Performance
● Key Performance Metrics
● Top Pages
● Structured Data
● CTR, Clicks, and Impressions, CTR
● Using different filters
● URL Inspection
● Coverage issue
● Mobile Usability
● BreadCrumbs, FAQs, and Logos
● Site Maps
● Links
● Legacy Tools and Reports
● Security Issues
● Manual Action

Module 15: Google Analytics

Setting up Google Analytics and Real Time User Analytics
● Content
● Traffic Source
● Location

Audience Section
● Understanding Cohort Analysis
● Learning about User Explorer
● Understanding Active User
● Audiences based on Interests
● Audiences based on Demographics Classification
● Understanding Geo
● Understanding Affinity Audiences
● Understanding In-Market Audiences
● Analysing Audience Behavior
● Cross-Device Reach
● Mobile Audiences
● Understanding User-Flow
● Understanding Benchmark

Behavior Section
● Understanding the Behavior Flow
● Site Search behavior Report
● Site Content behavior Report
● Site Speed behavior Report
● Learning about Events Report
● Publisher

Acquisition
● All Traffic
● Paid Traffic
● Organic Traffic
● Referral Traffic
● Social Media Traffic
● Search Consoles
● Google ads
● Campaigns
● Social Media

Goal Setting
● Conversion
● E-commerce
● Goals
● Multi-channel funnels
● Product Linking
● AdSense Linking
● Google Ads
● 3rd Party Application Linking

Reporting

Module 16: Google Search Ads

● Creating PPC campaign
● Ad Rank
● Quality Score
● Ad Groups
● Budgeting of PPC
● Keywords
● Creating Text Ads
● Extension SetUp
● Knowing the Negative Keywords
● PPC Campaign Optimization
● Evaluating the Key Metrics

Module 17: Google Display Ads

● Contextual Target
● Placement Target
● Interest Targeting
● Topics Targeting

Module 18: Remarketing

● Standard and Dynamic Remarketing
● Video Marketing
● Email Marketing
● Remarketing lists for the Search Ads

Module 19: Video Marketing

● Getting to know about Video Optimization
● Creator Studios
● Getting acquainted with Video Platforms
● Creating videos
● Creating Youtube Channel
● Playlists
● Familiar with Youtube Analytics
● Advanced Video Optimization techniques
● Best Practices

Module 20: Mobile Marketing

● SMS Marketing
● Targeting Mobiles and Paid ads
● App Store Optimization
● Differentiating between the Web and Mobile Marketing
● Familiar with Mobile websites
● Be acquainted with Responsive websites
● Creating Mobile Process: Native and Hybrid Apps Overview

Module 21: Whatsapp Marketing

● Configuring Whatsapp Business
● Installation
● Enabling Auto message service

Module 22: SMS Marketing

● Find the Vendors
● Know the Code
● Transactional SMS vs Promotional SMS
● Good practices

Module 23: Youtube Optimization

● Channel Growth
● Identifying Content Marketing Keywords
● Optimisation of video title
● Tag Optimisation
● Catchy Thumbnail Setup
● Subscriber Optimisation Connection
● Description Shortcut
● Monetization on your video

Module 24: Social Media Optimization

● Get to learn about Group Engagement
● Monitoring reports
● Creation of an Event
● Using correct Hashtags
● Social media profile creation on Twitter , Instagram , LinkedIn and FB

Module 25: Facebook Marketing

● Optimization of Facebook Page
● Creation of Facebook Business Manager
● Campaign creation – Lead Generation, Video, Post Reach increasing App store, Event
Promotion, and Pages like Ad
● Creative Ad posting
● Setup of Audience
● Bidding Strategy
● Budgeting strategy

Module 26: Instagram Marketing

● Instagram Business Profile Optimization
● Instagram Marketing Influencer
● Instagram Paid Marketing in feeds and stories
● Bidding Strategy
● Budgeting strategy
● Creation of Instagram Content Strategy

Module 27: LinkedIn Marketing

● LinkedIn Company Page Optimization
● LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
● Bidding Strategy
● Budgeting strategy

Module 28: Twitter Marketing

● Twitter Marketing to Reach the Brand
● Instream video ads
● Installation of Apps
● Grow your Twitter Followers
● Audience Retargeting
● Bidding Strategy
● Budgeting Strategy

Module 29: Email Marketing

● Getting to know about the functioning of Email Marketing
● Various kinds of Email Marketing
● Opt-in Email Marketing
● Setting up of Account for Email Marketing
● List Setup
● Web Form
● Creation of Email Broadcast
● Setting up of Auto Responder
● Optimize the Increase Inbox percentage
● Selecting the best email marketing tool like Mailchimp

Module 30: Social Media Marketing Tools

Module 31: Digital Marketing Certification

● Google Analytics Certification
● Google Adword Certification
● Facebook Certification
● YouTube Certification
● HubSpot Certification

Module 32: Influencer Marketing

Module 33: Building a powerful website through wordpress

● Web Technologies
● Domain Hosting and Registration
● Familiar with HTML
● Understanding Terminologies
● User Administration
● WordPress Installation

Module 34: WordPress

WordPress themes:
● Paid Theme vs Free Theme
● Changing Themes
● Theme Selection Process
● Installing/ Adding Themes
● Activating and Preview Themes

Working with Widgets
● Installing Widgets in the Sidebar and Footer

Working with Menu For Your Website
● Creation of Menus
● Creation of Sub – Menus
● Deleting the items from the menu

WordPress Plugins:
● Installation of Plugins
● Upgradation of Plugins
● Activation Plugins
● Managing Plugins
● Recommended Plugins

Module 35: Lead Generation

● Being Familiar with Lead Generation methods
● In-depth understanding of Landing Pages
● Website Vs Landing Page
● Perform A/ B Testing to Better Lead Generation
● Lead Nurturing Process
● Mastering Lead Funnel
● Practical Session on CRM for the Lead Management

Module 36: Google Adsense

● Policies of Adsense
● Being Approved by Google
● Integration of the code to your blog
● Adsense Code Generation best practices
● Making Money Via Adsense
● Track the Earnings
● Developing CTR

Module 37: Affiliate Marketing

● Getting to know about the Affiliate Marketing
● Familiar with Affiliate Marketing
● Legal Policies
● Obtaining Approval
● Tracking the Affiliation Codes

Module 38: Online Reputation Management

● Tools used for ORM
● SWOT Analysis of ORM
● Handling the Negative Conversations
● Devising the ORM

Module 39: Achieving your Digital Marketing Goals

Module 40: Get Familiar with SEM

● Selecting the right Keywords
● Campaign creation
● Video Ad
● Texted Ad
● Images Ad
● Animated Ad
● YouTube Marketing
● Re-marketing

Master 20+ Digital Marketing Tools

In our comprehensive digital marketing course, you’ll gain hands-on expertise with over 20 essential tools used by top digital marketers.

Digital Marketing Course Tools Taught in Thane

Digital Marketing Course Certifications

Upon successful completion of the digital marketing course, students will receive industry-recognized certifications that validate their skills and knowledge. These digital marketing certifications not only enhance their credibility but also provide a competitive edge in the job market.

Upcoming Digital Marketing Batches

At Freelancers Academy, we offer flexibility to our students with multiple upcoming batches for our Digital Marketing Course in Mumbai. You can choose to enroll in either online or offline mode based on your convenience and learning preferences. We have our branches in Andheri, Charni Road, Thane and Navi Mumbai.

ANDHERI

WEEKDAY / WEEKEND

WED & SAT

11th December(offline) 
11th December(online)
14th December(offline)
7th December(online)

Charni Road

WEEKDAY / WEEKEND

WED & SAT

11th December (online)
14th December (offline)
14th December (online)

Thane

WEEKDAY / WEEKEND

SUN ,MON ,WED & SAT

9th December (offline)
8th December (offline)
11th December (online)
14th December (online)

Navi Mumbai

WEEKDAY / WEEKEND

SAT

14th December (offline)
14th December (online)

Enroll in Our Course Today

    Enroll in Our Course Today

      Our Students Placed

      At Freelancers Academy, we take immense pride in the success of our students who have gone on to secure rewarding careers in the digital marketing industry.

      Our Placement Partners

      Freelancers Academy offers digital marketing courses in Mumbai with placement that has established strong relationships with numerous leading companies and agencies across various industries.

      Learn from industry Experts

      At Freelancers Academy, we pride ourselves on having a team of highly experienced and knowledgeable trainers who are actively working in the digital marketing industry. Our trainers bring a wealth of real-world expertise to the classroom, ensuring that you receive practical, up-to-date training that is directly applicable to the current digital landscape.

      Our Students Testimonials

      Hear what they have to say about our Digital Marketing Course

      Our Student Reviews and Ratings

      At Freelancers Academy, we take immense pride in the success of our students and the positive impact our digital marketing course has had on their careers. Our alumni have consistently provided outstanding reviews and ratings, reflecting the high-quality education and practical training they received.

      Here’s what some of our alumni have to say about their experience at Freelancers Academy:

      Jayti Shah

      Freelancers Academy provides an excellent digital marketing course in Mumbai! The faculty is highly experienced, offering practical, industry-relevant training. Highly recommend it to anyone looking to grow in this field!

      Jayti Shah

      Kuldeep Ghelot

      I recently completed the best digital marketing course in Mumbai, and it was a game-changer for my career! Special thanks to Jasmin Sir, Nitesh Sir and Kartik Mittal Sir for their incredible teaching methods. They made complex topics easy to understand and provided real-world insights that were invaluable. Highly recommend this course to anyone serious about digital marketing!

      Kuldeep Ghelot

      Pranjal Pawar

      After thorough research and personally, I have visited 7 to 8 institutes in Mumbai for digital marketing courses but freelancers academy stood out to me and I am glad to choose freelancers academy to pursue my course in Digital Marketing as they have the Best Digital Marketing Course in Mumbai.

      Pranjal Pawar

      Divya Narvekar

      One of the highlights of taking the best digital marketing course in Mumbai was the chance to network with other aspiring marketers. We’ve already planned some collaborations, which is so exciting!

      Divya Narvekar

      Rohit Tawde

      This is hands down the best digital marketing course in Mumbai! I was blown away by the insights into brand management. Learning how to position a brand effectively was truly brilliant.

      Rohit Tawde

      Atharva Gawde

      I can’t recommend Freelancers Academy’s best digital marketing course in Mumbai enough! I really appreciated the focus on analytics. Understanding data helps me see what works and what doesn’t in my campaigns!

      Atharva Gawde

      Student Life at Freelancers Academy

      At Freelancers Academy, we believe in providing an immersive and enriching experience that extends beyond the classroom. Our vibrant campus life is designed to foster a sense of community, personal growth, and unforgettable memories.

      FAQs

      The Digital Marketing course at Freelancers Academy is a comprehensive program spanning 5.5 months, including 3 months of intensive classroom training and a 2.5-month internship at our in-house digital marketing agency. This duration ensures that you receive a thorough understanding of the subject matter and gain practical experience through hands-on projects.

      The Digital Marketing course is open to individuals from diverse educational backgrounds. While a formal degree is not mandatory, we recommend having a keen interest in digital marketing, basic computer skills, and a strong desire to learn and grow in this field.

      Upon successful completion of the course, you will be equipped with the skills and knowledge to pursue a variety of roles in the digital marketing industry, such as Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Marketing Specialist, and more. Our dedicated placement assistance team will guide you through the job search process and help you secure rewarding opportunities.

      Digital marketing course fees in Mumbai vary based on the payment plan you choose. We offer flexible payment options, including a one-time payment plan and an installment plan. Please reach out to our admission counselors for the latest fee structure and available discounts.

      Yes, at Freelancers Academy, we are committed to helping our students secure rewarding job opportunities. Our dedicated placement assistance team works closely with industry partners to facilitate interviews and job placements for our students. We have a strong track record of placing our graduates in leading digital marketing agencies and companies.

      We provide comprehensive course material, including study guides, presentations, case studies, and access to industry-standard digital marketing tools. Additionally, you will have access to recorded sessions, allowing you to revisit the lectures at your convenience.

      We maintain a limited batch size to ensure personalized attention and a conducive learning environment. Our typical batch size ranges from 15 to 20 students, allowing for interactive sessions and one-on-one guidance from our experienced trainers.

      Yes, our Digital Marketing course includes a 2.5-month internship at our in-house digital marketing agency. This hands-on experience allows you to work on live client projects, apply your learnings in a real-world setting, and gain valuable industry exposure.

      We offer flexible payment options to make the course accessible to everyone. You can choose to pay the full course fee upfront or opt for an easy installment plan. We also provide education loans and other financing options through our banking partners.

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      What They are Saying

      Andheri Address: Shop No 5, Corporate Point, Makwana Rd, Gamdevi, Marol, Andheri East, Mumbai, Maharashtra 400059

      101, Shreeji Ashish Society, Lohar Ali Rd, near Bhanushali Hospital, Jambli Naka, Thane West, Thane, Maharashtra 400601

      2nd Floor, Back Bay View Building, 3 A New Queens Road Opposite Charni Road East Station, Opera House, Girgaon, Mumbai, Maharashtra 400004

      602, 6th floor, Devavrata Building, Plot no. 23, near HDFC Bank, above Babubhai Jagjivandas, Liberty Housing Society, Sector 17, Vashi, Navi Mumbai, Maharashtra 400703