Best Digital Marketing Course in Andheri
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3 months programs
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AI + Digital Marketing Course
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Best Digital Marketing Course In Andheri
About Freelancers Academy’s Digital Marketing Course in Andheri
Are you looking to ride the digital wave right in Andheri? Look no further! Freelancers Academy’s Digital Marketing Course in Andheri bridges the gap between theoretical knowledge and real-world experience. By joining our course, you’ll embark on a journey that will thoroughly prepare you to plunge into the dynamic world of digital marketing.
Whether you’re stepping into the field for the first time or aiming to polish your existing digital marketing prowess, our curriculum is tailored to meet you at your level of expertise. Embrace the opportunity to delve into the most current digital marketing tools, trends, and strategies currently driving the industry.
WHY CHOOSE FREELANCERS ACADEMY?
Agency Based Learning
Practical experience in a real digital marketing agency
100% Guaranteed Placement Assistance
Committed to placing every student
Industry events
We conduct Events , so that our students learn the latest tools and network with Industry veterans
Awarded Best Digital Marketing Training Institute in
Andheri
Freelancers Academy has been recognized as the Best Digital Marketing Training Institute in Andheri by several prestigious organizations and publications.
Our digital marketing course in Andheri has been purpose-built to propel you ahead in a competitive market, ensuring you possess the cutting-edge skills required for success.
Module 1: Digital Marketing Overview
-
- Outline of Digital Marketing
- Setting Campaigning Goals
- Important Digital Marketing Channels
- How-to device a digital marketing plan
- Difference between Traditional and Digital Marketing
Module 2: SEM (Search Engine Marketing)
- Getting to know about Search Engines
- Learn about Crawling and Indexing
- Google versus Other Search Engines
- Learn the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO Techniques
Module 3: Analysis & Keyword research
● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money
Module 4: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 5: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 6: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 7: Advanced Link Building
● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid
Module 8: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 9: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 10: Competitor Analysis
● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools
Module 11: Website Auditing
● On-Page SEO Audit
● Finding the Content Duplication
● Google Penalty Check
● Page Speed Audit
● Console Errors and Warnings
Module 12: SEO Tools
● Tools for Content Development
● Tools for Rank Trackers
● On-Page Methods for Optimisation
● Tools for backline-research
● Audit resources on the Website
● Keyword Research Tools
Module 13: Google My business
● Google Listings Creation
● Developing Citations
● Regular Posting of the updates and its significance
● Reviews
● How to manage the Negative Reviews
Module 14: Google Search Console
● Top Search Queries
● Organic Performance
● Key Performance Metrics
● Top Pages
● Structured Data
● CTR, Clicks, and Impressions, CTR
● Using different filters
● URL Inspection
● Coverage issue
● Mobile Usability
● BreadCrumbs, FAQs, and Logos
● Site Maps
● Links
● Legacy Tools and Reports
● Security Issues
● Manual Action
Module 15: Google Analytics
Setting up Google Analytics and Real Time User Analytics
● Content
● Traffic Source
● Location
Audience Section
● Understanding Cohort Analysis
● Learning about User Explorer
● Understanding Active User
● Audiences based on Interests
● Audiences based on Demographics Classification
● Understanding Geo
● Understanding Affinity Audiences
● Understanding In-Market Audiences
● Analysing Audience Behavior
● Cross-Device Reach
● Mobile Audiences
● Understanding User-Flow
● Understanding Benchmark
Behavior Section
● Understanding the Behavior Flow
● Site Search behavior Report
● Site Content behavior Report
● Site Speed behavior Report
● Learning about Events Report
● Publisher
Acquisition
● All Traffic
● Paid Traffic
● Organic Traffic
● Referral Traffic
● Social Media Traffic
● Search Consoles
● Google ads
● Campaigns
● Social Media
Goal Setting
● Conversion
● E-commerce
● Goals
● Multi-channel funnels
● Product Linking
● AdSense Linking
● Google Ads
● 3rd Party Application Linking
Reporting
Module 16: Google Search Ads
● Creating PPC campaign
● Ad Rank
● Quality Score
● Ad Groups
● Budgeting of PPC
● Keywords
● Creating Text Ads
● Extension SetUp
● Knowing the Negative Keywords
● PPC Campaign Optimization
● Evaluating the Key Metrics
Module 17: Google Display Ads
● Contextual Target
● Placement Target
● Interest Targeting
● Topics Targeting
Module 18: Remarketing
● Standard and Dynamic Remarketing
● Video Marketing
● Email Marketing
● Remarketing lists for the Search Ads
Module 19: Video Marketing
● Getting to know about Video Optimization
● Creator Studios
● Getting acquainted with Video Platforms
● Creating videos
● Creating Youtube Channel
● Playlists
● Familiar with Youtube Analytics
● Advanced Video Optimization techniques
● Best Practices
Module 20: Mobile Marketing
● SMS Marketing
● Targeting Mobiles and Paid ads
● App Store Optimization
● Differentiating between the Web and Mobile Marketing
● Familiar with Mobile websites
● Be acquainted with Responsive websites
● Creating Mobile Process: Native and Hybrid Apps Overview
Module 21: Whatsapp Marketing
● Configuring Whatsapp Business
● Installation
● Enabling Auto message service
Module 22: SMS Marketing
● Find the Vendors
● Know the Code
● Transactional SMS vs Promotional SMS
● Good practices
Module 23: Youtube Optimization
● Channel Growth
● Identifying Content Marketing Keywords
● Optimisation of video title
● Tag Optimisation
● Catchy Thumbnail Setup
● Subscriber Optimisation Connection
● Description Shortcut
● Monetization on your video
Module 24: Social Media Optimization
● Get to learn about Group Engagement
● Monitoring reports
● Creation of an Event
● Using correct Hashtags
● Social media profile creation on Twitter , Instagram , LinkedIn and FB
Module 25: Facebook Marketing
● Optimization of Facebook Page
● Creation of Facebook Business Manager
● Campaign creation – Lead Generation, Video, Post Reach increasing App store, Event
Promotion, and Pages like Ad
● Creative Ad posting
● Setup of Audience
● Bidding Strategy
● Budgeting strategy
Module 26: Instagram Marketing
● Instagram Business Profile Optimization
● Instagram Marketing Influencer
● Instagram Paid Marketing in feeds and stories
● Bidding Strategy
● Budgeting strategy
● Creation of Instagram Content Strategy
Module 27: LinkedIn Marketing
● LinkedIn Company Page Optimization
● LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
● Bidding Strategy
● Budgeting strategy
Module 28: Twitter Marketing
● Twitter Marketing to Reach the Brand
● Instream video ads
● Installation of Apps
● Grow your Twitter Followers
● Audience Retargeting
● Bidding Strategy
● Budgeting Strategy
Module 29: Email Marketing
● Getting to know about the functioning of Email Marketing
● Various kinds of Email Marketing
● Opt-in Email Marketing
● Setting up of Account for Email Marketing
● List Setup
● Web Form
● Creation of Email Broadcast
● Setting up of Auto Responder
● Optimize the Increase Inbox percentage
● Selecting the best email marketing tool like Mailchimp
Module 30: Social Media Marketing Tools
Module 31: Digital Marketing Certification
● Google Analytics Certification
● Google Adword Certification
● Facebook Certification
● YouTube Certification
● HubSpot Certification
Module 32: Influencer Marketing
Module 33: Building a powerful website through wordpress
● Web Technologies
● Domain Hosting and Registration
● Familiar with HTML
● Understanding Terminologies
● User Administration
● WordPress Installation
Module 34: WordPress
WordPress themes:
● Paid Theme vs Free Theme
● Changing Themes
● Theme Selection Process
● Installing/ Adding Themes
● Activating and Preview Themes
Working with Widgets
● Installing Widgets in the Sidebar and Footer
Working with Menu For Your Website
● Creation of Menus
● Creation of Sub – Menus
● Deleting the items from the menu
WordPress Plugins:
● Installation of Plugins
● Upgradation of Plugins
● Activation Plugins
● Managing Plugins
● Recommended Plugins
Module 35: Lead Generation
● Being Familiar with Lead Generation methods
● In-depth understanding of Landing Pages
● Website Vs Landing Page
● Perform A/ B Testing to Better Lead Generation
● Lead Nurturing Process
● Mastering Lead Funnel
● Practical Session on CRM for the Lead Management
Module 36: Google Adsense
● Policies of Adsense
● Being Approved by Google
● Integration of the code to your blog
● Adsense Code Generation best practices
● Making Money Via Adsense
● Track the Earnings
● Developing CTR
Module 37: Affiliate Marketing
● Getting to know about the Affiliate Marketing
● Familiar with Affiliate Marketing
● Legal Policies
● Obtaining Approval
● Tracking the Affiliation Codes
Module 38: Online Reputation Management
● Tools used for ORM
● SWOT Analysis of ORM
● Handling the Negative Conversations
● Devising the ORM
Module 39: Achieving your Digital Marketing Goals
Module 40: Get Familiar with SEM
● Selecting the right Keywords
● Campaign creation
● Video Ad
● Texted Ad
● Images Ad
● Animated Ad
● YouTube Marketing
● Re-marketing
Module 1: Digital Marketing Overview
-
- Outline of Digital Marketing
- Setting Campaigning Goals
- Important Digital Marketing Channels
- How-to device a digital marketing plan
- Difference between Traditional and Digital Marketing
Module 2: SEM (Search Engine Marketing)
- Getting to know about Search Engines
- Learn about Crawling and Indexing
- Google versus Other Search Engines
- Learn the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO Techniques
Module 3: Analysis & Keyword research
● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money
Module 4: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 5: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 6: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 7: Advanced Link Building
● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid
Module 8: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 9: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 10: Competitor Analysis
● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools
Essential Tools Taught in Andheri's Digital Marketing Course
Committing to our digital marketing class in Andheri means mastering critical marketing tools used widely in the industry, such as SEMrush, Google Analytics, MailChimp and more. You will gain proficiency in over 20 different tools that elevate you to being a digital marketing all-rounder, ready for an array of professional challenges.
Digital Marketing Course Certifications
These certificates are tangible indicators of your commitment to developing a comprehensive digital marketing skillset. They signify to recruiters that you’re an ambitious professional poised to contribute effectively and innovatively in the digital space.
Throughout your journey with us, we don’t just help you earn certifications – we foster a deep and practical understanding of core digital marketing concepts. By completion, you’ll be armed with both the proof of your abilities and the confidence to employ them creatively and effectively.
Digital Marketing Course Certifications
These certificates are tangible indicators of your commitment to developing a comprehensive digital marketing skillset. They signify to recruiters that you’re an ambitious professional poised to contribute effectively and innovatively in the digital space.
Throughout your journey with us, we don’t just help you earn certifications – we foster a deep and practical understanding of core digital marketing concepts. By completion, you’ll be armed with both the proof of your abilities and the confidence to employ them creatively and effectively.
Celebrating Andheri’s Digital Marketing Success Stories
Discover from our past students in Andheri, how the Digital Marketing Course has revolutionized their careers, equipping them with the skills to excel.
Our Placement Partners
Freelancers Academy offers digital marketing courses in Andheri with placement that has established strong relationships with numerous leading companies and agencies across various industries.
Learn from industry Experts
At Freelancers Academy, we pride ourselves on having a team of highly experienced and knowledgeable trainers who are actively working in the digital marketing industry. Our trainers bring a wealth of real-world expertise to the classroom, ensuring that you receive practical, up-to-date training that is directly applicable to the current digital landscape.
Our Students Testimonials
Hear what they have to say about our Digital Marketing Course
Our Student Reviews and Ratings
At Freelancers Academy, we take immense pride in the success of our students and the positive impact our digital marketing course has had on their careers. Our alumni have consistently provided outstanding reviews and ratings, reflecting the high-quality education and practical training they received.
Here’s what some of our alumni have to say about their experience at Freelancers Academy:
Student Life at Freelancers Academy
Our Andheri course has earned accolades from graduates, who have seen substantial value and career growth stemming from their training at Freelancers Academy.
Andheri Address: Shop No 5, Corporate Point, Makwana Rd, Gamdevi, Marol, Andheri East, Mumbai, Maharashtra 400059
101, Shreeji Ashish Society, Lohar Ali Rd, near Bhanushali Hospital, Jambli Naka, Thane West, Thane, Maharashtra 400601
2nd Floor, Back Bay View Building, 3 A New Queens Road Opposite Charni Road East Station, Opera House, Girgaon, Mumbai, Maharashtra 400004
602, 6th floor, Devavrata Building, Plot no. 23, near HDFC Bank, above Babubhai Jagjivandas, Liberty Housing Society, Sector 17, Vashi, Navi Mumbai, Maharashtra 400703
Frequently Asked Questions for Our Andheri Course
The course spans across a multitude of areas including SEO, SEM, PPC, Social Media, Content Marketing, Email Marketing, Analytics, etc., forming a robust foundation for any aspiring digital marketer.
The comprehensive course, inclusive of an internship, spans approximately 4 months.
The course preparations align with industry-standard certifications such as Google Ads, Facebook Blueprint, and HubSpot Content Marketing to name a few.
Our course welcomes everyone, from students and professionals to entrepreneurs aiming to sharpen their digital marking edge.
Yes, we incorporate hands-on projects and case studies for a full-fledged practical learning experience.
Course fees vary and are dependent on the specifics of the training institution. Typically, the range could be from a few thousand to lacs INR.
Certainly, there are online courses available offering the same comprehensive training as in a physical classroom setting.
Undoubtedly so. The digital marketing skill set is in high demand, and acquiring it through our course can spur career growth, aid in role transitions, or spark your entrepreneurial endeavors.
The course is guided by industry veterans who bring their substantial and current market experiences to enrich the learning environment.
Registration can be completed through our online portal, via phone, or in-person at our Andheri center.
Take the first step into your digital marketing future in Andheri with Freelancers Academy – where skill meets opportunity.
