Digital Marketing Courses in Andheri with In-House Agency Training, AI Skills & Placement Guarantee
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Freelancers Academy’s Digital Marketing Course in Andheri, Mumbai
If you want to learn digital marketing from Andheri by working on actual clients. Our institute offers that. Located in marol andheri east.
Most of the companies in Mumbai which are into agency work or media and Ecommerce have their office in andheri. So there is always a need of people who know these things and can handle client’s ads. That’s why we started this course. Here you will learn SEO, Google ads, Meta ads, Content, Analytics and AI by working on actual clients. You will be managing real ad spend and doing client works.
Our institute is located near Marol Naka metro station and Andheri station. You can easily reach here from places like Powai, Saki Naka, Ghatkopar, Goregaon and Jogeshwari. We have batches available during weekdays as well as weekends. So you can join us if you are fresher, graduate or working professional looking to change your career.
Why Choose Freelancers Academy for Digital Marketing Course in Andheri, Mumbai?
There are many institutes which provide training for Digital Marketing in Andheri. At our institute we have provided all three factors under one roof. Trainers from industry, Agency work through our company Anuvaa and Placements from day one.
Agency Based Learning
Actual Client Campaigns that will take place within a Digital Marketing Agency.
Guaranteed Placement Assistance
Resume building, Mock Interviews and Meeting’s with Hiring partners.
Industry events
Workshops & Guest Lectures from Industry Professionals. You’ll learn the latest technologies and meet new people.
Best Digital Marketing Training Institute
Andheri, Mumbai
Freelancers Academy has been featured in top India publications as one of the best digital marketing training institutes in India.
![Times of India award recognition, [2022]](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMjI1IDg0IiB3aWR0aD0iMjI1IiBoZWlnaHQ9Ijg0IiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
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Our 85-hour syllabus is updated regularly to match what Andheri’s agencies and brands look for.
Module 1: Digital Marketing Overview
-
- Outline of Digital Marketing
- Setting Campaigning Goals
- Important Digital Marketing Channels
- How-to device a digital marketing plan
- Difference between Traditional and Digital Marketing
Module 2: SEM (Search Engine Marketing)
- Getting to know about Search Engines
- Learn about Crawling and Indexing
- Google versus Other Search Engines
- Learn the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO Techniques
Module 3: Analysis & Keyword research
● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money
Module 4: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 5: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 6: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 7: Advanced Link Building
● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid
Module 8: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 9: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 10: Competitor Analysis
● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools
Module 11: Website Auditing
● On-Page SEO Audit
● Finding the Content Duplication
● Google Penalty Check
● Page Speed Audit
● Console Errors and Warnings
Module 12: SEO Tools
● Tools for Content Development
● Tools for Rank Trackers
● On-Page Methods for Optimisation
● Tools for backline-research
● Audit resources on the Website
● Keyword Research Tools
Module 13: Google My business
● Google Listings Creation
● Developing Citations
● Regular Posting of the updates and its significance
● Reviews
● How to manage the Negative Reviews
Module 14: Google Search Console
● Top Search Queries
● Organic Performance
● Key Performance Metrics
● Top Pages
● Structured Data
● CTR, Clicks, and Impressions, CTR
● Using different filters
● URL Inspection
● Coverage issue
● Mobile Usability
● BreadCrumbs, FAQs, and Logos
● Site Maps
● Links
● Legacy Tools and Reports
● Security Issues
● Manual Action
Module 15: Google Analytics
Setting up Google Analytics and Real Time User Analytics
● Content
● Traffic Source
● Location
Audience Section
● Understanding Cohort Analysis
● Learning about User Explorer
● Understanding Active User
● Audiences based on Interests
● Audiences based on Demographics Classification
● Understanding Geo
● Understanding Affinity Audiences
● Understanding In-Market Audiences
● Analysing Audience Behavior
● Cross-Device Reach
● Mobile Audiences
● Understanding User-Flow
● Understanding Benchmark
Behavior Section
● Understanding the Behavior Flow
● Site Search behavior Report
● Site Content behavior Report
● Site Speed behavior Report
● Learning about Events Report
● Publisher
Acquisition
● All Traffic
● Paid Traffic
● Organic Traffic
● Referral Traffic
● Social Media Traffic
● Search Consoles
● Google ads
● Campaigns
● Social Media
Goal Setting
● Conversion
● E-commerce
● Goals
● Multi-channel funnels
● Product Linking
● AdSense Linking
● Google Ads
● 3rd Party Application Linking
Reporting
Module 16: Google Search Ads
● Creating PPC campaign
● Ad Rank
● Quality Score
● Ad Groups
● Budgeting of PPC
● Keywords
● Creating Text Ads
● Extension SetUp
● Knowing the Negative Keywords
● PPC Campaign Optimization
● Evaluating the Key Metrics
Module 17: Google Display Ads
● Contextual Target
● Placement Target
● Interest Targeting
● Topics Targeting
Module 18: Remarketing
● Standard and Dynamic Remarketing
● Video Marketing
● Email Marketing
● Remarketing lists for the Search Ads
Module 19: Video Marketing
● Getting to know about Video Optimization
● Creator Studios
● Getting acquainted with Video Platforms
● Creating videos
● Creating Youtube Channel
● Playlists
● Familiar with Youtube Analytics
● Advanced Video Optimization techniques
● Best Practices
Module 20: Mobile Marketing
● SMS Marketing
● Targeting Mobiles and Paid ads
● App Store Optimization
● Differentiating between the Web and Mobile Marketing
● Familiar with Mobile websites
● Be acquainted with Responsive websites
● Creating Mobile Process: Native and Hybrid Apps Overview
Module 21: Whatsapp Marketing
● Configuring Whatsapp Business
● Installation
● Enabling Auto message service
Module 22: SMS Marketing
● Find the Vendors
● Know the Code
● Transactional SMS vs Promotional SMS
● Good practices
Module 23: Youtube Optimization
● Channel Growth
● Identifying Content Marketing Keywords
● Optimisation of video title
● Tag Optimisation
● Catchy Thumbnail Setup
● Subscriber Optimisation Connection
● Description Shortcut
● Monetization on your video
Module 24: Social Media Optimization
● Get to learn about Group Engagement
● Monitoring reports
● Creation of an Event
● Using correct Hashtags
● Social media profile creation on Twitter , Instagram , LinkedIn and FB
Module 25: Facebook Marketing
● Optimization of Facebook Page
● Creation of Facebook Business Manager
● Campaign creation – Lead Generation, Video, Post Reach increasing App store, Event
Promotion, and Pages like Ad
● Creative Ad posting
● Setup of Audience
● Bidding Strategy
● Budgeting strategy
Module 26: Instagram Marketing
● Instagram Business Profile Optimization
● Instagram Marketing Influencer
● Instagram Paid Marketing in feeds and stories
● Bidding Strategy
● Budgeting strategy
● Creation of Instagram Content Strategy
Module 27: LinkedIn Marketing
● LinkedIn Company Page Optimization
● LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
● Bidding Strategy
● Budgeting strategy
Module 28: Twitter Marketing
● Twitter Marketing to Reach the Brand
● Instream video ads
● Installation of Apps
● Grow your Twitter Followers
● Audience Retargeting
● Bidding Strategy
● Budgeting Strategy
Module 29: Email Marketing
● Getting to know about the functioning of Email Marketing
● Various kinds of Email Marketing
● Opt-in Email Marketing
● Setting up of Account for Email Marketing
● List Setup
● Web Form
● Creation of Email Broadcast
● Setting up of Auto Responder
● Optimize the Increase Inbox percentage
● Selecting the best email marketing tool like Mailchimp
Module 30: Social Media Marketing Tools
Module 31: Digital Marketing Certification
● Google Analytics Certification
● Google Adword Certification
● Facebook Certification
● YouTube Certification
● HubSpot Certification
Module 32: Influencer Marketing
Module 33: Building a powerful website through wordpress
● Web Technologies
● Domain Hosting and Registration
● Familiar with HTML
● Understanding Terminologies
● User Administration
● WordPress Installation
Module 34: WordPress
WordPress themes:
● Paid Theme vs Free Theme
● Changing Themes
● Theme Selection Process
● Installing/ Adding Themes
● Activating and Preview Themes
Working with Widgets
● Installing Widgets in the Sidebar and Footer
Working with Menu For Your Website
● Creation of Menus
● Creation of Sub – Menus
● Deleting the items from the menu
WordPress Plugins:
● Installation of Plugins
● Upgradation of Plugins
● Activation Plugins
● Managing Plugins
● Recommended Plugins
Module 35: Lead Generation
● Being Familiar with Lead Generation methods
● In-depth understanding of Landing Pages
● Website Vs Landing Page
● Perform A/ B Testing to Better Lead Generation
● Lead Nurturing Process
● Mastering Lead Funnel
● Practical Session on CRM for the Lead Management
Module 36: Google Adsense
● Policies of Adsense
● Being Approved by Google
● Integration of the code to your blog
● Adsense Code Generation best practices
● Making Money Via Adsense
● Track the Earnings
● Developing CTR
Module 37: Affiliate Marketing
● Getting to know about the Affiliate Marketing
● Familiar with Affiliate Marketing
● Legal Policies
● Obtaining Approval
● Tracking the Affiliation Codes
Module 38: Online Reputation Management
● Tools used for ORM
● SWOT Analysis of ORM
● Handling the Negative Conversations
● Devising the ORM
Module 39: Achieving your Digital Marketing Goals
Module 40: Get Familiar with SEM
● Selecting the right Keywords
● Campaign creation
● Video Ad
● Texted Ad
● Images Ad
● Animated Ad
● YouTube Marketing
● Re-marketing
Module 1: Digital Marketing Overview
-
- Outline of Digital Marketing
- Setting Campaigning Goals
- Important Digital Marketing Channels
- How-to device a digital marketing plan
- Difference between Traditional and Digital Marketing
Module 2: SEM (Search Engine Marketing)
- Getting to know about Search Engines
- Learn about Crawling and Indexing
- Google versus Other Search Engines
- Learn the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO Techniques
Module 3: Analysis & Keyword research
● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money
Module 4: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 5: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 6: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 7: Advanced Link Building
● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid
Module 8: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 9: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 10: Competitor Analysis
● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools
Tools You Will Learn and Master in Our Digital Marketing Course In Andheri
You will learn to use more than 20 industry standard tools such as SEMrush, Ahrefs, Google Keyword Planner, Search Console, GA 4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Canva, Mailchimp and WordPress. All of which you will find being used in most agencies and in-house teams in Andheri.
AI Tools You’ll Learn To Use
Digital Marketing Course Certifications
Upon finishing our course we give you a Freelancers Academy Course Certificate and Internship Experience Certificate. We will train you to take Google and Hubspot exams as well. As said before companies want to know what you can do. So we ensure you have a portfolio to show your work and can tell them how you executed each campaign.
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Celebrating Andheri’s Digital Marketing Success Stories
Discover from our past students in Andheri, how the Digital Marketing Course has revolutionized their careers, equipping them with the skills to excel.
Our Placement Partners
They will help you out with your resume mock interviews and can get you connected to hiring partners. Alumni have went on to work at many different companies such as Dentsu, Schbang, iProspect, Accenture and more.
Learn from industry Experts
Trainers based in Andheri who are working in the field of Digital Marketing. Working with live campaigns they will be from Mumbai Agencies, Brands and Freelance. Whether its SEO, Google, Meta Ads Content Social or Email.
Our Students Testimonials
Let our students speak for themselves.
Our Student Reviews and Ratings
We really pride ourselves on our students’ achievements and how this course has benefited them professionally. Here’s what our Andheri graduates have shared:
Here’s what some of our alumni have to say about their experience at Freelancers Academy:
Students Reviews & Ratings
Student Life at Freelancers Academy
We have work stations and high speed internet at our Andheri location where you can run your live campaigns. Similar to what an agency would feel like which is what you will be joining after the course. From freshers to graduates to working professionals to entrepreneurs. Everyone learns together and refer each other for jobs. We also invite people from the industry at Andheri who work in media and digital.
Andheri Address: Shop No 5, Corporate Point, Makwana Rd, Gamdevi, Marol, Andheri East, Mumbai, Maharashtra 400059
Frequently Asked Questions for Our Andheri Course
The course spans across a multitude of areas including SEO, SEM, PPC, Social Media, Content Marketing, Email Marketing, Analytics, etc., forming a robust foundation for any aspiring digital marketer.
The comprehensive course duration is 3 months with an internship of 2 months.
The course preparations align with industry-standard certifications such as Google Ads, Facebook Blueprint, and HubSpot Content Marketing to name a few.
Our course welcomes everyone, from students and professionals to entrepreneurs aiming to sharpen their digital marking edge.
Yes, we incorporate hands-on projects and case studies for a full-fledged practical learning experience.
Digital Marketing Course Fee in Andheri depends on the batch & mode of study. Please call Digital Marketing Course in Andheri centre at +91 77188 10633 or visit us at Shop No 5, Corporate Point, Makwana Road, Marol, Andheri East, Mumbai 400059 to know our latest fee structure
Certainly, there are online courses available offering the same comprehensive training as in a physical classroom setting.
Undoubtedly so. The digital marketing skill set is in high demand, and acquiring it through our course can spur career growth, aid in role transitions, or spark your entrepreneurial endeavors.
The course is guided by industry veterans who bring their substantial and current market experiences to enrich the learning environment.
Registration can be completed through our online portal, via phone, or in-person at our Andheri center.
Take the first step into your digital marketing future in Andheri with Freelancers Academy – where skill meets opportunity.