Best Digital Marketing Course in Thane
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Best Digital Marketing Course In Thane
About Freelancers Academy’s Digital Marketing Course in Thane
Are you looking to ride the digital wave right in Thane? Look no further! Freelancers Academy’s Digital Marketing Course in Thane bridges the gap between theoretical knowledge and real-world experience. By joining our course, you’ll embark on a journey that will thoroughly prepare you to plunge into the dynamic world of digital marketing.
No matter if you’re beginning from scratch or seeking to refine your current digital marketing skills, our course will meet you where you are. We provide you with insights into the latest digital tools, trends, and strategies that make a real impact in the industry today.
Why Choose Freelancers Academy in Thane?
Freelancers Academy is known for top-notch digital marketing training, and now, that expertise has come to Thane. Both students and working professionals choose us for our practical and effective training. Here’s why we’re the go-to for digital marketing learning:
Agency Based Learning
Practical experience in a real digital marketing agency
100% Guaranteed Placement Assistance
Committed to placing every student
Industry events
We conduct Events , so that our students learn the latest tools and network with Industry veterans
Awarded Best Digital Marketing Training Institute in
Thane
Freelancers Academy has been recognized as the Best Digital Marketing Training Institute in Thane by several prestigious organizations and publications.
Our digital marketing course in Thane is designed to give you the edge you need to stand out in today’s competitive digital landscape.
Module 1: Digital Marketing Overview
-
- Outline of Digital Marketing
- Setting Campaigning Goals
- Important Digital Marketing Channels
- How-to device a digital marketing plan
- Difference between Traditional and Digital Marketing
Module 2: SEM (Search Engine Marketing)
- Getting to know about Search Engines
- Learn about Crawling and Indexing
- Google versus Other Search Engines
- Learn the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO Techniques
Module 3: Analysis & Keyword research
● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money
Module 4: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 5: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 6: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 7: Advanced Link Building
● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid
Module 8: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 9: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 10: Competitor Analysis
● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools
Module 11: Website Auditing
● On-Page SEO Audit
● Finding the Content Duplication
● Google Penalty Check
● Page Speed Audit
● Console Errors and Warnings
Module 12: SEO Tools
● Tools for Content Development
● Tools for Rank Trackers
● On-Page Methods for Optimisation
● Tools for backline-research
● Audit resources on the Website
● Keyword Research Tools
Module 13: Google My business
● Google Listings Creation
● Developing Citations
● Regular Posting of the updates and its significance
● Reviews
● How to manage the Negative Reviews
Module 14: Google Search Console
● Top Search Queries
● Organic Performance
● Key Performance Metrics
● Top Pages
● Structured Data
● CTR, Clicks, and Impressions, CTR
● Using different filters
● URL Inspection
● Coverage issue
● Mobile Usability
● BreadCrumbs, FAQs, and Logos
● Site Maps
● Links
● Legacy Tools and Reports
● Security Issues
● Manual Action
Module 15: Google Analytics
Setting up Google Analytics and Real Time User Analytics
● Content
● Traffic Source
● Location
Audience Section
● Understanding Cohort Analysis
● Learning about User Explorer
● Understanding Active User
● Audiences based on Interests
● Audiences based on Demographics Classification
● Understanding Geo
● Understanding Affinity Audiences
● Understanding In-Market Audiences
● Analysing Audience Behavior
● Cross-Device Reach
● Mobile Audiences
● Understanding User-Flow
● Understanding Benchmark
Behavior Section
● Understanding the Behavior Flow
● Site Search behavior Report
● Site Content behavior Report
● Site Speed behavior Report
● Learning about Events Report
● Publisher
Acquisition
● All Traffic
● Paid Traffic
● Organic Traffic
● Referral Traffic
● Social Media Traffic
● Search Consoles
● Google ads
● Campaigns
● Social Media
Goal Setting
● Conversion
● E-commerce
● Goals
● Multi-channel funnels
● Product Linking
● AdSense Linking
● Google Ads
● 3rd Party Application Linking
Reporting
Module 16: Google Search Ads
● Creating PPC campaign
● Ad Rank
● Quality Score
● Ad Groups
● Budgeting of PPC
● Keywords
● Creating Text Ads
● Extension SetUp
● Knowing the Negative Keywords
● PPC Campaign Optimization
● Evaluating the Key Metrics
Module 17: Google Display Ads
● Contextual Target
● Placement Target
● Interest Targeting
● Topics Targeting
Module 18: Remarketing
● Standard and Dynamic Remarketing
● Video Marketing
● Email Marketing
● Remarketing lists for the Search Ads
Module 19: Video Marketing
● Getting to know about Video Optimization
● Creator Studios
● Getting acquainted with Video Platforms
● Creating videos
● Creating Youtube Channel
● Playlists
● Familiar with Youtube Analytics
● Advanced Video Optimization techniques
● Best Practices
Module 20: Mobile Marketing
● SMS Marketing
● Targeting Mobiles and Paid ads
● App Store Optimization
● Differentiating between the Web and Mobile Marketing
● Familiar with Mobile websites
● Be acquainted with Responsive websites
● Creating Mobile Process: Native and Hybrid Apps Overview
Module 21: Whatsapp Marketing
● Configuring Whatsapp Business
● Installation
● Enabling Auto message service
Module 22: SMS Marketing
● Find the Vendors
● Know the Code
● Transactional SMS vs Promotional SMS
● Good practices
Module 23: Youtube Optimization
● Channel Growth
● Identifying Content Marketing Keywords
● Optimisation of video title
● Tag Optimisation
● Catchy Thumbnail Setup
● Subscriber Optimisation Connection
● Description Shortcut
● Monetization on your video
Module 24: Social Media Optimization
● Get to learn about Group Engagement
● Monitoring reports
● Creation of an Event
● Using correct Hashtags
● Social media profile creation on Twitter , Instagram , LinkedIn and FB
Module 25: Facebook Marketing
● Optimization of Facebook Page
● Creation of Facebook Business Manager
● Campaign creation – Lead Generation, Video, Post Reach increasing App store, Event
Promotion, and Pages like Ad
● Creative Ad posting
● Setup of Audience
● Bidding Strategy
● Budgeting strategy
Module 26: Instagram Marketing
● Instagram Business Profile Optimization
● Instagram Marketing Influencer
● Instagram Paid Marketing in feeds and stories
● Bidding Strategy
● Budgeting strategy
● Creation of Instagram Content Strategy
Module 27: LinkedIn Marketing
● LinkedIn Company Page Optimization
● LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
● Bidding Strategy
● Budgeting strategy
Module 28: Twitter Marketing
● Twitter Marketing to Reach the Brand
● Instream video ads
● Installation of Apps
● Grow your Twitter Followers
● Audience Retargeting
● Bidding Strategy
● Budgeting Strategy
Module 29: Email Marketing
● Getting to know about the functioning of Email Marketing
● Various kinds of Email Marketing
● Opt-in Email Marketing
● Setting up of Account for Email Marketing
● List Setup
● Web Form
● Creation of Email Broadcast
● Setting up of Auto Responder
● Optimize the Increase Inbox percentage
● Selecting the best email marketing tool like Mailchimp
Module 30: Social Media Marketing Tools
Module 31: Digital Marketing Certification
● Google Analytics Certification
● Google Adword Certification
● Facebook Certification
● YouTube Certification
● HubSpot Certification
Module 32: Influencer Marketing
Module 33: Building a powerful website through wordpress
● Web Technologies
● Domain Hosting and Registration
● Familiar with HTML
● Understanding Terminologies
● User Administration
● WordPress Installation
Module 34: WordPress
WordPress themes:
● Paid Theme vs Free Theme
● Changing Themes
● Theme Selection Process
● Installing/ Adding Themes
● Activating and Preview Themes
Working with Widgets
● Installing Widgets in the Sidebar and Footer
Working with Menu For Your Website
● Creation of Menus
● Creation of Sub – Menus
● Deleting the items from the menu
WordPress Plugins:
● Installation of Plugins
● Upgradation of Plugins
● Activation Plugins
● Managing Plugins
● Recommended Plugins
Module 35: Lead Generation
● Being Familiar with Lead Generation methods
● In-depth understanding of Landing Pages
● Website Vs Landing Page
● Perform A/ B Testing to Better Lead Generation
● Lead Nurturing Process
● Mastering Lead Funnel
● Practical Session on CRM for the Lead Management
Module 36: Google Adsense
● Policies of Adsense
● Being Approved by Google
● Integration of the code to your blog
● Adsense Code Generation best practices
● Making Money Via Adsense
● Track the Earnings
● Developing CTR
Module 37: Affiliate Marketing
● Getting to know about the Affiliate Marketing
● Familiar with Affiliate Marketing
● Legal Policies
● Obtaining Approval
● Tracking the Affiliation Codes
Module 38: Online Reputation Management
● Tools used for ORM
● SWOT Analysis of ORM
● Handling the Negative Conversations
● Devising the ORM
Module 39: Achieving your Digital Marketing Goals
Module 40: Get Familiar with SEM
● Selecting the right Keywords
● Campaign creation
● Video Ad
● Texted Ad
● Images Ad
● Animated Ad
● YouTube Marketing
● Re-marketing
Module 1: Digital Marketing Overview
-
- Outline of Digital Marketing
- Setting Campaigning Goals
- Important Digital Marketing Channels
- How-to device a digital marketing plan
- Difference between Traditional and Digital Marketing
Module 2: SEM (Search Engine Marketing)
- Getting to know about Search Engines
- Learn about Crawling and Indexing
- Google versus Other Search Engines
- Learn the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO Techniques
Module 3: Analysis & Keyword research
● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money
Module 4: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 5: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 6: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 7: Advanced Link Building
● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid
Module 8: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 9: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 10: Competitor Analysis
● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools
Tools You’ll Master with Digital Marketing course in Thane
Joining our digital marketing course in Thane, you’ll become skilled at using top tools that every marketer needs. We cover well-known software and platforms including SEMrush, Ahrefs, Google Ads, Canva, among others. Throughout the course, we’ll guide you through more than 20 different tools, making you a versatile digital marketer ready for any challenge.
Certifications That Enhance Your Resume
By enrolling in our digital marketing course in Thane, you’ll have the opportunity to earn worldwide-known certifications such as Google Ads and HubSpot Inbound Marketing. Having these certifications on your resume is like giving it a power boost; they show employers that you have verified skills and knowledge in key areas of digital marketing.
Upcoming Digital Marketing Batches
At Freelancers Academy, we offer flexibility to our students with multiple upcoming batches for our Digital Marketing Course in Thane. You can choose to enroll in either online or offline mode based on your convenience and learning preferences. We have our branches in Andheri, Charni Road, Thane and Navi Mumbai.
ANDHERI
WEEKDAY / WEEKEND
WED & SAT
11th January(offline)
11th January(online)
14th January(offline)
7th January(online)
Charni Road
WEEKDAY / WEEKEND
WED & SAT
11th January(online)
14th January(offline)
14th January(online)
–
Thane
WEEKDAY / WEEKEND
SUN ,MON ,WED & SAT
9th January(offline)
8th January(offline)
11th January(online)
14th January(online)
Navi Mumbai
WEEKDAY / WEEKEND
SAT
14th January(offline)
14th January(online)
–
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Andheri Address: Shop No 5, Corporate Point, Makwana Rd, Gamdevi, Marol, Andheri East, Mumbai, Maharashtra 400059
101, Shreeji Ashish Society, Lohar Ali Rd, near Bhanushali Hospital, Jambli Naka, Thane West, Thane, Maharashtra 400601
2nd Floor, Back Bay View Building, 3 A New Queens Road Opposite Charni Road East Station, Opera House, Girgaon, Mumbai, Maharashtra 400004
602, 6th floor, Devavrata Building, Plot no. 23, near HDFC Bank, above Babubhai Jagjivandas, Liberty Housing Society, Sector 17, Vashi, Navi Mumbai, Maharashtra 400703
Celebrating Thane's Digital Marketing Success Stories
Discover from our past students in Thane, how the Digital Marketing Course has revolutionized their careers, equipping them with the skills to excel.
Placement Opportunities with Leading Companies
Freelancers Academy in Thane has strong partnerships with top organizations, helping you secure rewarding job roles after completing the course. Our alumni have been placed in companies like Tata Consultancy Services, HDFC Bank, and Reliance, among others.
Learn From the Best: Industry Experts in Thane
In our digital marketing course in Thane, you’ll be taught by experts who currently work with top agencies and brands. They bring their real-life experience straight into the classroom, so you learn what’s actually happening in the world of digital marketing today. This means you won’t just be stuck with theory; you’ll get to understand the tricks and strategies that leading professionals use to succeed.
Our Students Testimonials
Hear what they have to say about our Digital Marketing Course
Our Student Reviews and Ratings
At Freelancers Academy, we take immense pride in the success of our students and the positive impact our digital marketing course has had on their careers. Our alumni have consistently provided outstanding reviews and ratings, reflecting the high-quality education and practical training they received.
Here’s what some of our alumni have to say about their experience at Freelancers Academy:
Student Life at Freelancers Academy
Our Thane course has earned accolades from graduates, who have seen substantial value and career growth stemming from their training at Freelancers Academy.
Frequently Asked Questions for Our Thane Course
The duration of digital marketing course in thane is a total of 4 months which also provided internship.
On completion of the course, students often receive a certificate of completion. Some courses may also prepare you to obtain globally recognized certifications like Google Ads certification, Facebook Blueprint, or HubSpot Content Marketing.
Anyone with an interest in digital marketing can enroll. It’s beneficial for students, marketing professionals, business owners, and entrepreneurs who wish to enhance their digital marketing skills.
Key modules generally include SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay-per-click), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics, and more.
Yes, most courses incorporate real-world projects, case studies, and hands-on assignments to provide practical experience and help students apply theories in real-life scenarios.
Costs can vary significantly based on the course provider, duration, and course materials. Typically, they can range from a few thousand to several lakh rupees.
Yes, many institutions offer online digital marketing courses that provide flexibility for those who prefer learning from home or cannot attend traditional classroom sessions.
Absolutely, digital marketing skills are highly sought after. Completing this course can help you move up in your marketing career, switch job roles, or even start your own marketing agency.
Instructors often have significant experience in digital marketing and are sometimes leading professionals from the industry. They bring valuable insights and real-world knowledge to the classroom.
Registration procedures can vary. You can contact us, by phone, or by visiting the institute directly if you prefer to enroll in-person.
