Digital Marketing
We at Freelancers Academy offer the best digital marketing courses in Bangalore with placements. Our course is curated by Industry Experts to provide you with a good understanding of the Digital Marketing pillars -SEO, SEM, SMO, SMM, Video Advertising, and Affiliate Marketing. Additionally, we also provide 100% placement assistance.
Students Enrolled
Duration
Internship
Hours of learning
About Freelancers Academy
“Immerse yourself in a dynamic curriculum tailored for aspiring freelancers and job seekers. Our experienced instructors guide you through real-world projects, ensuring you gain the skills that matter in the industry.
Don’t miss your chance to be part of something extraordinary. Join the only agency offering specialized digital marketing training in Bangalore. Take action for exclusive benefits”
Years
Online + Offline
Recorded Sessions
Emi Option
We offer 100% Placement Assistance
Level up in interviews and outshine your squad
Ready to reshape your future? Enroll in our Integrated Digital Marketing Course in Indira Nagar, Bangalore. Become the go-to expert in your circle, land freelance gigs, and unlock job opportunities. Join the only agency providing specialized training. Secure your spot, stand out, and thrive in the digital landscape. Let’s craft your success story together
How We Work
The only way to Learn is by Working
Freelancers Academy offers online and offline courses in the following subjects of digital marketing through different course modules under the program- Integrated digital marketing courses in Bangalore.
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Module 1: Digital Marketing Overview
Outline of Digital Marketing
Setting Campaigning Goals
Important Digital Marketing Channels
How-to device a digital marketing plan
Difference between Traditional and Digital Marketing
Module 2: SEM (Search Engine Marketing)
Getting to know about Search Engines
Learn about Crawling and Indexing
Google versus Other Search Engines
Learn the differences between SEO and Paid Ads
White Hat, Black Hat, and Grey Hat SEO Techniques
Module 3: Analysis & Keyword research
● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money
Module 4: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 5: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 6: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 7: Advanced Link Building
● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid
Module 8: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 9: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 10: Competitor Analysis
● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools
Module 11: Website Auditing
● On-Page SEO Audit
● Finding the Content Duplication
● Google Penalty Check
● Page Speed Audit
● Console Errors and Warnings
Module 12: SEO Tools
● Tools for Content Development
● Tools for Rank Trackers
● On-Page Methods for Optimisation
● Tools for backline-research
● Audit resources on the Website
● Keyword Research Tools
Module 13: Google My business
● Google Listings Creation
● Developing Citations
● Regular Posting of the updates and its significance
● Reviews
● How to manage the Negative Reviews
Module 14: Google Search Console
● Top Search Queries
● Organic Performance
● Key Performance Metrics
● Top Pages
● Structured Data
● CTR, Clicks, and Impressions, CTR
● Using different filters
● URL Inspection
● Coverage issue
● Mobile Usability
● BreadCrumbs, FAQs, and Logos
● Site Maps
● Links
● Legacy Tools and Reports
● Security Issues
● Manual Action
Module 15: Google Analytics
Setting up Google Analytics and Real Time User Analytics
● Content
● Traffic Source
● Location
Audience Section
● Understanding Cohort Analysis
● Learning about User Explorer
● Understanding Active User
● Audiences based on Interests
● Audiences based on Demographics Classification
● Understanding Geo
● Understanding Affinity Audiences
● Understanding In-Market Audiences
● Analysing Audience Behavior
● Cross-Device Reach
● Mobile Audiences
● Understanding User-Flow
● Understanding Benchmark
Behavior Section
● Understanding the Behavior Flow
● Site Search behavior Report
● Site Content behavior Report
● Site Speed behavior Report
● Learning about Events Report
● Publisher
Acquisition
● All Traffic
● Paid Traffic
● Organic Traffic
● Referral Traffic
● Social Media Traffic
● Search Consoles
● Google ads
● Campaigns
● Social Media
Goal Setting
● Conversion
● E-commerce
● Goals
● Multi-channel funnels
● Product Linking
● AdSense Linking
● Google Ads
● 3rd Party Application Linking
Reporting
Module 16: Google Search Ads
● Creating PPC campaign
● Ad Rank
● Quality Score
● Ad Groups
● Budgeting of PPC
● Keywords
● Creating Text Ads
● Extension SetUp
● Knowing the Negative Keywords
● PPC Campaign Optimization
● Evaluating the Key Metrics
Module 17: Google Display Ads
● Contextual Target
● Placement Target
● Interest Targeting
● Topics Targeting
Module 18: Remarketing
● Standard and Dynamic Remarketing
● Video Marketing
● Email Marketing
● Remarketing lists for the Search Ads
Module 19: Video Marketing
● Getting to know about Video Optimization
● Creator Studios
● Getting acquainted with Video Platforms
● Creating videos
● Creating Youtube Channel
● Playlists
● Familiar with Youtube Analytics
● Advanced Video Optimization techniques
● Best Practices
Module 20: Mobile Marketing
● SMS Marketing
● Targeting Mobiles and Paid ads
● App Store Optimization
● Differentiating between the Web and Mobile Marketing
● Familiar with Mobile websites
● Be acquainted with Responsive websites
● Creating Mobile Process: Native and Hybrid Apps Overview
Module 21: Whatsapp Marketing
● Configuring Whatsapp Business
● Installation
● Enabling Auto message service
Module 22: SMS Marketing
● Find the Vendors
● Know the Code
● Transactional SMS vs Promotional SMS
● Good practices
Module 23: Youtube Optimization
● Channel Growth
● Identifying Content Marketing Keywords
● Optimisation of video title
● Tag Optimisation
● Catchy Thumbnail Setup
● Subscriber Optimisation Connection
● Description Shortcut
● Monetization on your video
Module 24: Social Media Optimization
● Get to learn about Group Engagement
● Monitoring reports
● Creation of an Event
● Using correct Hashtags
● Social media profile creation on Twitter , Instagram , LinkedIn and FB
Module 25: Facebook Marketing
● Optimization of Facebook Page
● Creation of Facebook Business Manager
● Campaign creation – Lead Generation, Video, Post Reach increasing App store, Event
Promotion, and Pages like Ad
● Creative Ad posting
● Setup of Audience
● Bidding Strategy
● Budgeting strategy
Module 26: Instagram Marketing
● Instagram Business Profile Optimization
● Instagram Marketing Influencer
● Instagram Paid Marketing in feeds and stories
● Bidding Strategy
● Budgeting strategy
● Creation of Instagram Content Strategy
Module 27: LinkedIn Marketing
● LinkedIn Company Page Optimization
● LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
● Bidding Strategy
● Budgeting strategy
Module 28: Twitter Marketing
● Twitter Marketing to Reach the Brand
● Instream video ads
● Installation of Apps
● Grow your Twitter Followers
● Audience Retargeting
● Bidding Strategy
● Budgeting Strategy
Module 29: Email Marketing
● Getting to know about the functioning of Email Marketing
● Various kinds of Email Marketing
● Opt-in Email Marketing
● Setting up of Account for Email Marketing
● List Setup
● Web Form
● Creation of Email Broadcast
● Setting up of Auto Responder
● Optimize the Increase Inbox percentage
● Selecting the best email marketing tool like Mailchimp
Module 30: Social Media Marketing Tools
- Introduction to social media marketing tools
- Overview of popular social media management platforms
- Social media scheduling and automation tools
- Analytics and reporting tools for measuring social media performance
- Content creation and design tools for social media posts
- Social listening and sentiment analysis tools
- Social media advertising and targeting tools
- Best practices and case studies using social media marketing tools
Module 31: Digital Marketing Certification
● Google Analytics Certification
● Google Adword Certification
● Facebook Certification
● YouTube Certification
● HubSpot Certification
Module 32: Influencer Marketing
- Exploring the concept of influencer marketing
- Identifying relevant influencers for your industry or brand
- Developing influencer marketing strategies and campaigns
- Negotiating and managing relationships with influencers
- Executing influencer collaborations and partnerships
- Measuring the effectiveness of influencer marketing campaigns
- Legal and ethical considerations in influencer marketing
- Case studies and success stories in influencer marketing
Module 33: Building a powerful website through wordpress
● Web Technologies
● Domain Hosting and Registration
● Familiar with HTML
● Understanding Terminologies
● User Administration
● WordPress Installation
Module 34: WordPress
WordPress themes:
● Paid Theme vs Free Theme
● Changing Themes
● Theme Selection Process
● Installing/ Adding Themes
● Activating and Preview Themes
Working with Widgets
● Installing Widgets in the Sidebar and Footer
Working with Menu For Your Website
● Creation of Menus
● Creation of Sub – Menus
● Deleting the items from the menu
WordPress Plugins:
● Installation of Plugins
● Upgradation of Plugins
● Activation Plugins
● Managing Plugins
● Recommended Plugins
Module 35: Lead Generation
● Being Familiar with Lead Generation methods
● In-depth understanding of Landing Pages
● Website Vs Landing Page
● Perform A/ B Testing to Better Lead Generation
● Lead Nurturing Process
● Mastering Lead Funnel
● Practical Session on CRM for the Lead Management
Module 36: Google Adsense
● Policies of Adsense
● Being Approved by Google
● Integration of the code to your blog
● Adsense Code Generation best practices
● Making Money Via Adsense
● Track the Earnings
● Developing CTR
Module 37: Affiliate Marketing
● Getting to know about the Affiliate Marketing
● Familiar with Affiliate Marketing
● Legal Policies
● Obtaining Approval
● Tracking the Affiliation Codes
Module 38: Online Reputation Management
● Tools used for ORM
● SWOT Analysis of ORM
● Handling the Negative Conversations
● Devising the ORM
Module 39: Achieving your Digital Marketing Goals
- Setting SMART goals for digital marketing campaigns
- Defining Key Performance Indicators (KPIs) to measure success
- Creating data-driven digital marketing strategies
- Implementing effective digital marketing tactics and channels
- Monitoring and analyzing campaign performance using analytics tools
- Optimizing and adapting strategies to achieve goals
- Testing and experimentation for continuous improvement
- Case studies and best practices for achieving digital marketing goals
Module 40: Get Familiar with SEM
● Selecting the right Keywords
● Campaign creation
● Video Ad
● Texted Ad
● Images Ad
● Animated Ad
● YouTube Marketing
● Re-marketing
At Freelancers. Academy you would be given two certificates upon completion of your Digital Marketing Program in Bangalore . One would be the course completion certification for undergoing the course and the second certificate would be a work experience certificate for working in our in-house design agency.
Why Should I Learn a Digital Marketing Course at Freelancers Academy?
Our Integrated Digital Marketing Course is developed and managed by Digital Marketing experts with 10+ years of experience
Bangalore’s only institution with the perfect mix of theory & practical sessions
In-depth 60 + Hour course coverage
About 20,000 students confide in Freelancers Academy
Accessible fees keeping in mind students and IT professionals
Courses tailored to suit working professionals and students
We provide Interview Tips and Business Skills
Support for construction resumes
Case studies and real-time ventures
Does Freelancers Academy support me with Placements after the Course?
Yes, Freelancers Academy has placements with more than 600 + small , medium and large businesses and has work openings for digital marketers, SEO analysts and other Digital Marketing related positions.
Freelancers Academy has a dedicated placement officer to support the students
The Placement cell allows the students to face the interview with confidence with
numerous mock interviews and group discussions training sessions
How to Enroll in the Digital Marketing Courses at Freelancers Academy?
You can enroll by contacting our support number +91 90820 06765 or you can directly walk into our office
How old is Freelancers Academy and how many students have been trained by Freelancers Academy till now?
In 2012, Swapnil Pase and Priti Jain set up Freelancers Academy institution to provide world-class digital marketing training. We have been involved in the training sector for nearly 11+ years now.
We have graduated more than 20,000 students so far and it also involves the headcount of various employees.
What will be the batch size of the Digital Marketing Courses and will I be given enough practical Training?
We give the students the maximum amount of individual attention. The batch size of the Training is optimized for 5-10 members per lot. The batch size has been optimized for individual attention and clearly with tutors to clear the students’ doubts in complex subjects.
Freelancers Academy provides students with many Industry case studies and real-time projects with the necessary practical training
Are Digital Marketing Trainers well-equipped at Freelancers Academy in Bangalore?
Trainers are industry experts with a decade of Digital Marketer experience. Freelancers Academy Training Faculty is also working professionals from the field of digital marketing and providing students with hands-on training.
What is the payment mode accepted at Freelancers Academy?
We accept Cash, Razorpay, Bank transfer and G Pay.
What is the most convenient mode of transportation to reach the training center?
Don’t worry about Bangalore traffic. We are located just 300m away from IndiraNagar Metro Station. It will hardly take 2 mins to walk from the metro station to the Freelancer Academy Training Center.
ADDRESS Indira Nagar
No.806 Souravya, 10th A Main Rd, Street, Indira Nagar 1st Stage, Bengaluru, Karnataka 560038
Is it possible to learn a Digital Marketing course by myself?
Yes, the theoretical concepts of digital marketing can be learned by yourself. But it is preferable to step into a professional Digital Marketing Training Institute to have a holistic understanding of the practical applications and theoretical concepts. We support the students with extensive training in recent Digital Marketing concepts and applications for students in real time.
Who is eligible for digital marketing?
Digital marketing is a vast field that encompasses a range of skills and disciplines. Anyone who has an interest in digital marketing can pursue a career in this field. However, certain prerequisites can help individuals excel in this profession, such as a basic understanding of marketing principles, creativity, analytical skills, and proficiency in the English language. In terms of education, a bachelor’s degree can be beneficial, but it is not always necessary. At our Digital Marketing Institute, we offer courses that cater to individuals at different stages of their careers, from beginners to experienced professionals.
How many months of course is digital marketing?
The duration of a digital marketing course at our institute is 3 months. At our Digital Marketing Institute, we offer flexible course durations that can be customized to fit your schedule and goals. Contact us today to learn more about our digital marketing courses and how we can help you achieve your career objectives.
What kind of assistance is offered to students both during the course and after?
Students can get support during the course. They can contact the counselor for any doubt they have about the lectures or the schedule. Students receive help with 100% placement assistance and access to recorded lectures.
Can I learn more before enrolling in the digital marketing course? If so, how can I locate it?
Students have an option of attending a demo lecture before enrolling for the course to get an idea about the class and faculty. Based on the demo lecture they can make the decision.
Will we get to work on the internship?
Yes, we provide students with the chance to do an internship after their course in our in-house digital marketing agency. The assignments given during internship give students real experience and help them understand things in a practical way.
