Best Digital Marketing Course in Mumbai
Launch Your Career with Mumbai’s Best AI Powered Digital Marketing Course!
3 months programs
100% Placement Support
Govt. Recognised Certification
Ranked #1 Program by
Digital Mumbai Course in Mumbai
(with In-House Digital Agency)
Launch Your Career with Mumbai’s Best
AI Powered Digital Marketing Course!
About Freelancers Academy’s Digital Marketing Course in Mumbai
Are you looking for the best AI-powered Digital Marketing Course in Mumbai? Freelancers Academy is one of those limited digital marketing institutes in Mumbai that will help you to launch your career in the dynamic world of digital marketing. With our cutting-edge curriculum and hands-on approach, you’ll gain invaluable skills and practical experience through our in-house digital marketing agency.
At Freelancers Academy, we believe in providing a comprehensive and immersive learning experience. Our best digital marketing course in Mumbai is meticulously crafted to equip you with the latest tools, strategies, and industry best practices. What sets us apart is our unique in-house digital agency, where you’ll work on live client projects, applying your knowledge to real-world scenarios.
WHY CHOOSE FREELANCERS ACADEMY?
Agency Based Learning: Practical experience in a real digital marketing agency
Internship after Course Completion: Hands-on experience following certification
Work on Live Projects: Apply what you learn on actual client projects
100% Guaranteed Placement Assistance: Committed to placing every student
All-time Access to Course Material/Recorded Sessions: Learn at your pace anytime, anywher
Awarded Best Digital Marketing Training Institute in
Mumbai
Freelancers Academy has been recognized as the Best Digital Marketing Training Institute in Mumbai by several prestigious organizations and publications.
Our comprehensive digital marketing course covers all essential aspects to kickstart your career in this dynamic field. The syllabus is carefully curated to provide you with a well-rounded understanding of digital marketing strategies and tools.
Module 1: Digital Marketing Overview
-
- Outline of Digital Marketing
- Setting Campaigning Goals
- Important Digital Marketing Channels
- How-to device a digital marketing plan
- Difference between Traditional and Digital Marketing
Module 2: SEM (Search Engine Marketing)
- Getting to know about Search Engines
- Learn about Crawling and Indexing
- Google versus Other Search Engines
- Learn the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO Techniques
Module 3: Analysis & Keyword research
● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money
Module 4: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 5: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 6: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 7: Advanced Link Building
● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid
Module 8: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 9: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 10: Competitor Analysis
● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools
Module 11: Website Auditing
● On-Page SEO Audit
● Finding the Content Duplication
● Google Penalty Check
● Page Speed Audit
● Console Errors and Warnings
Module 12: SEO Tools
● Tools for Content Development
● Tools for Rank Trackers
● On-Page Methods for Optimisation
● Tools for backline-research
● Audit resources on the Website
● Keyword Research Tools
Module 13: Google My business
● Google Listings Creation
● Developing Citations
● Regular Posting of the updates and its significance
● Reviews
● How to manage the Negative Reviews
Module 14: Google Search Console
● Top Search Queries
● Organic Performance
● Key Performance Metrics
● Top Pages
● Structured Data
● CTR, Clicks, and Impressions, CTR
● Using different filters
● URL Inspection
● Coverage issue
● Mobile Usability
● BreadCrumbs, FAQs, and Logos
● Site Maps
● Links
● Legacy Tools and Reports
● Security Issues
● Manual Action
Module 15: Google Analytics
Setting up Google Analytics and Real Time User Analytics
● Content
● Traffic Source
● Location
Audience Section
● Understanding Cohort Analysis
● Learning about User Explorer
● Understanding Active User
● Audiences based on Interests
● Audiences based on Demographics Classification
● Understanding Geo
● Understanding Affinity Audiences
● Understanding In-Market Audiences
● Analysing Audience Behavior
● Cross-Device Reach
● Mobile Audiences
● Understanding User-Flow
● Understanding Benchmark
Behavior Section
● Understanding the Behavior Flow
● Site Search behavior Report
● Site Content behavior Report
● Site Speed behavior Report
● Learning about Events Report
● Publisher
Acquisition
● All Traffic
● Paid Traffic
● Organic Traffic
● Referral Traffic
● Social Media Traffic
● Search Consoles
● Google ads
● Campaigns
● Social Media
Goal Setting
● Conversion
● E-commerce
● Goals
● Multi-channel funnels
● Product Linking
● AdSense Linking
● Google Ads
● 3rd Party Application Linking
Reporting
Module 16: Google Search Ads
● Creating PPC campaign
● Ad Rank
● Quality Score
● Ad Groups
● Budgeting of PPC
● Keywords
● Creating Text Ads
● Extension SetUp
● Knowing the Negative Keywords
● PPC Campaign Optimization
● Evaluating the Key Metrics
Module 17: Google Display Ads
● Contextual Target
● Placement Target
● Interest Targeting
● Topics Targeting
Module 18: Remarketing
● Standard and Dynamic Remarketing
● Video Marketing
● Email Marketing
● Remarketing lists for the Search Ads
Module 19: Video Marketing
● Getting to know about Video Optimization
● Creator Studios
● Getting acquainted with Video Platforms
● Creating videos
● Creating Youtube Channel
● Playlists
● Familiar with Youtube Analytics
● Advanced Video Optimization techniques
● Best Practices
Module 20: Mobile Marketing
● SMS Marketing
● Targeting Mobiles and Paid ads
● App Store Optimization
● Differentiating between the Web and Mobile Marketing
● Familiar with Mobile websites
● Be acquainted with Responsive websites
● Creating Mobile Process: Native and Hybrid Apps Overview
Module 21: Whatsapp Marketing
● Configuring Whatsapp Business
● Installation
● Enabling Auto message service
Module 22: SMS Marketing
● Find the Vendors
● Know the Code
● Transactional SMS vs Promotional SMS
● Good practices
Module 23: Youtube Optimization
● Channel Growth
● Identifying Content Marketing Keywords
● Optimisation of video title
● Tag Optimisation
● Catchy Thumbnail Setup
● Subscriber Optimisation Connection
● Description Shortcut
● Monetization on your video
Module 24: Social Media Optimization
● Get to learn about Group Engagement
● Monitoring reports
● Creation of an Event
● Using correct Hashtags
● Social media profile creation on Twitter , Instagram , LinkedIn and FB
Module 25: Facebook Marketing
● Optimization of Facebook Page
● Creation of Facebook Business Manager
● Campaign creation – Lead Generation, Video, Post Reach increasing App store, Event
Promotion, and Pages like Ad
● Creative Ad posting
● Setup of Audience
● Bidding Strategy
● Budgeting strategy
Module 26: Instagram Marketing
● Instagram Business Profile Optimization
● Instagram Marketing Influencer
● Instagram Paid Marketing in feeds and stories
● Bidding Strategy
● Budgeting strategy
● Creation of Instagram Content Strategy
Module 27: LinkedIn Marketing
● LinkedIn Company Page Optimization
● LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
● Bidding Strategy
● Budgeting strategy
Module 28: Twitter Marketing
● Twitter Marketing to Reach the Brand
● Instream video ads
● Installation of Apps
● Grow your Twitter Followers
● Audience Retargeting
● Bidding Strategy
● Budgeting Strategy
Module 29: Email Marketing
● Getting to know about the functioning of Email Marketing
● Various kinds of Email Marketing
● Opt-in Email Marketing
● Setting up of Account for Email Marketing
● List Setup
● Web Form
● Creation of Email Broadcast
● Setting up of Auto Responder
● Optimize the Increase Inbox percentage
● Selecting the best email marketing tool like Mailchimp
Module 30: Social Media Marketing Tools
Module 31: Digital Marketing Certification
● Google Analytics Certification
● Google Adword Certification
● Facebook Certification
● YouTube Certification
● HubSpot Certification
Module 32: Influencer Marketing
Module 33: Building a powerful website through wordpress
● Web Technologies
● Domain Hosting and Registration
● Familiar with HTML
● Understanding Terminologies
● User Administration
● WordPress Installation
Module 34: WordPress
WordPress themes:
● Paid Theme vs Free Theme
● Changing Themes
● Theme Selection Process
● Installing/ Adding Themes
● Activating and Preview Themes
Working with Widgets
● Installing Widgets in the Sidebar and Footer
Working with Menu For Your Website
● Creation of Menus
● Creation of Sub – Menus
● Deleting the items from the menu
WordPress Plugins:
● Installation of Plugins
● Upgradation of Plugins
● Activation Plugins
● Managing Plugins
● Recommended Plugins
Module 35: Lead Generation
● Being Familiar with Lead Generation methods
● In-depth understanding of Landing Pages
● Website Vs Landing Page
● Perform A/ B Testing to Better Lead Generation
● Lead Nurturing Process
● Mastering Lead Funnel
● Practical Session on CRM for the Lead Management
Module 36: Google Adsense
● Policies of Adsense
● Being Approved by Google
● Integration of the code to your blog
● Adsense Code Generation best practices
● Making Money Via Adsense
● Track the Earnings
● Developing CTR
Module 37: Affiliate Marketing
● Getting to know about the Affiliate Marketing
● Familiar with Affiliate Marketing
● Legal Policies
● Obtaining Approval
● Tracking the Affiliation Codes
Module 38: Online Reputation Management
● Tools used for ORM
● SWOT Analysis of ORM
● Handling the Negative Conversations
● Devising the ORM
Module 39: Achieving your Digital Marketing Goals
Module 40: Get Familiar with SEM
● Selecting the right Keywords
● Campaign creation
● Video Ad
● Texted Ad
● Images Ad
● Animated Ad
● YouTube Marketing
● Re-marketing
Master 20+ Digital Marketing Tools
In our comprehensive digital marketing course, you’ll gain hands-on expertise with over 20 essential tools used by top digital marketers.
Master 20+ Digital Marketing Tools
In our comprehensive digital marketing course, you’ll gain hands-on expertise with over 20 essential tools used by top digital marketers.
Digital Marketing Course Certifications
Upon successful completion of the digital marketing course, students will receive industry-recognized certifications that validate their skills and knowledge. These digital marketing certifications not only enhance their credibility but also provide a competitive edge in the job market.
Upcoming Digital Marketing Batches
At Freelancers Academy, we offer flexibility to our students with multiple upcoming batches for our Digital Marketing Course in Mumbai. You can choose to enroll in either online or offline mode based on your convenience and learning preferences. We have our branches in Andheri, Charni Road, Thane and Navi Mumbai.
ANDHERI
WEEKDAY / WEEKEND
WED & SAT
11th December(offline)
11th December(online)
14th December(offline)
7th December(online)
Charni Road
WEEKDAY / WEEKEND
WED & SAT
11th December (online)
14th December (offline)
14th December (online)
–
Thane
WEEKDAY / WEEKEND
SUN ,MON ,WED & SAT
9th December (offline)
8th December (offline)
11th December (online)
14th December (online)
Navi Mumbai
WEEKDAY / WEEKEND
SAT
14th December (offline)
14th December (online)
–
–
Crack any DM Job in 90 Days
Andheri Address: Shop No 5, Corporate Point, Makwana Rd, Gamdevi, Marol, Andheri East, Mumbai, Maharashtra 400059
101, Shreeji Ashish Society, Lohar Ali Rd, near Bhanushali Hospital, Jambli Naka, Thane West, Thane, Maharashtra 400601
2nd Floor, Back Bay View Building, 3 A New Queens Road Opposite Charni Road East Station, Opera House, Girgaon, Mumbai, Maharashtra 400004
602, 6th floor, Devavrata Building, Plot no. 23, near HDFC Bank, above Babubhai Jagjivandas, Liberty Housing Society, Sector 17, Vashi, Navi Mumbai, Maharashtra 400703
Our Students Placed
At Freelancers Academy, we take immense pride in the success of our students who have gone on to secure rewarding careers in the digital marketing industry.
Our Placement Partners
Freelancers Academy offers digital marketing courses in Mumbai with placement that has established strong relationships with numerous leading companies and agencies across various industries.
Learn from industry Experts
At Freelancers Academy, we pride ourselves on having a team of highly experienced and knowledgeable trainers who are actively working in the digital marketing industry. Our trainers bring a wealth of real-world expertise to the classroom, ensuring that you receive practical, up-to-date training that is directly applicable to the current digital landscape.
Our Students Testimonials
Hear what they have to say about our Digital Marketing Course
Our Student Reviews and Ratings
At Freelancers Academy, we take immense pride in the success of our students and the positive impact our digital marketing course has had on their careers. Our alumni have consistently provided outstanding reviews and ratings, reflecting the high-quality education and practical training they received.
Here’s what some of our alumni have to say about their experience at Freelancers Academy:
Student Life at Freelancers Academy
At Freelancers Academy, we believe in providing an immersive and enriching experience that extends beyond the classroom. Our vibrant campus life is designed to foster a sense of community, personal growth, and unforgettable memories.
FAQs
The Digital Marketing course at Freelancers Academy is a comprehensive program spanning 5.5 months, including 3 months of intensive classroom training and a 2.5-month internship at our in-house digital marketing agency. This duration ensures that you receive a thorough understanding of the subject matter and gain practical experience through hands-on projects.
The Digital Marketing course is open to individuals from diverse educational backgrounds. While a formal degree is not mandatory, we recommend having a keen interest in digital marketing, basic computer skills, and a strong desire to learn and grow in this field.
Upon successful completion of the course, you will be equipped with the skills and knowledge to pursue a variety of roles in the digital marketing industry, such as Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Marketing Specialist, and more. Our dedicated placement assistance team will guide you through the job search process and help you secure rewarding opportunities.
Digital marketing course fees in Mumbai vary based on the payment plan you choose. We offer flexible payment options, including a one-time payment plan and an installment plan. Please reach out to our admission counselors for the latest fee structure and available discounts.
Yes, at Freelancers Academy, we are committed to helping our students secure rewarding job opportunities. Our dedicated placement assistance team works closely with industry partners to facilitate interviews and job placements for our students. We have a strong track record of placing our graduates in leading digital marketing agencies and companies.
We provide comprehensive course material, including study guides, presentations, case studies, and access to industry-standard digital marketing tools. Additionally, you will have access to recorded sessions, allowing you to revisit the lectures at your convenience.
We maintain a limited batch size to ensure personalized attention and a conducive learning environment. Our typical batch size ranges from 15 to 20 students, allowing for interactive sessions and one-on-one guidance from our experienced trainers.
Yes, our Digital Marketing course includes a 2.5-month internship at our in-house digital marketing agency. This hands-on experience allows you to work on live client projects, apply your learnings in a real-world setting, and gain valuable industry exposure.
We offer flexible payment options to make the course accessible to everyone. You can choose to pay the full course fee upfront or opt for an easy installment plan. We also provide education loans and other financing options through our banking partners.
