1 DIGITAL MARKETING COURSE IN
NAVI MUMBAI
AGENCY BASED LEARNING
AWARDED BEST TRAINING COMPANY
IN NAVI MUMBAI
Freelancers Academy has been awarded ” Best Training Company
in Navi Mumbai” by Radio City 91.1 Fm.
Best Digital Marketing
Course In Navi Mumbai With Placements
- We at Freelancers Academy offer best digital marketing courses in Navi Mumbai with placements. Our course is curated by Industry Experts to provide you with a good understanding of the Digital Marketing pillars -SEO, SEM, SMO, SMM, Video Advertising, and Affiliate Marketing.
- Extensive digital marketing training to ensure that you have specific marketing approaches in place.
- Recap sessions of the previous classes are provided to help improve your skills.
Find a course that suits you!
Learn & have fun along the way!
Digital Marketing Institute in Navi Mumbai (with in-house Digital Agency )
We are one of the Best Digital Marketing Institutes in Navi Mumbai Vashi. Digital marketing is an emerging field bursting with huge job opportunities but an essential requisite to make a career in this arena is having appropriate skills, which you can acquire only from a professional institute. Freelancers Academy is one such Digital marketing institute in Navi Mumbai Vashi offering the digital marketing course.
The courses offered by us are suitable for all types of learners as they have been designed by experts and cover different aspects of digital marketing training such as SEO, SMM, SEM, WordPress, Google Analytics, & Content Marketing, ORM and Display Adv. and many more domains.
Students Reviews & Ratings
Module 1: Digital Marketing Overview
-
- Outline of Digital Marketing
- Setting Campaigning Goals
- Important Digital Marketing Channels
- How-to device a digital marketing plan
- Difference between Traditional and Digital Marketing
Module 2: WordPress
WordPress themes:
● Paid Theme vs Free Theme
● Changing Themes
● Theme Selection Process
● Installing/ Adding Themes
● Activating and Preview Themes
Working with Widgets
● Installing Widgets in the Sidebar and Footer
Working with Menu For Your Website
● Creation of Menus
● Creation of Sub – Menus
● Deleting the items from the menu
WordPress Plugins:
● Installation of Plugins
● Upgradation of Plugins
● Activation Plugins
● Managing Plugins
● Recommended Plugins
Module 3: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 4: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 5: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 6: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 7: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 8: Website Auditing
● On-Page SEO Audit
● Finding the Content Duplication
● Google Penalty Check
● Page Speed Audit
● Console Errors and Warnings
Module 9: SEO Tools
● Tools for Content Development
● Tools for Rank Trackers
● On-Page Methods for Optimisation
● Tools for backline-research
● Audit resources on the Website
● Keyword Research Tools
Module 10: Google My business
● Google Listings Creation
● Developing Citations
● Regular Posting of the updates and its significance
● Reviews
● How to manage the Negative Reviews
Module 11: Google Search Console
● Top Search Queries
● Organic Performance
● Key Performance Metrics
● Top Pages
● Structured Data
● CTR, Clicks, and Impressions, CTR
● Using different filters
● URL Inspection
● Coverage issue
● Mobile Usability
● BreadCrumbs, FAQs, and Logos
● Site Maps
● Links
● Legacy Tools and Reports
● Security Issues
● Manual Action
Module 12: Google Analytics
Setting up Google Analytics and Real Time User Analytics
● Content
● Traffic Source
● Location
Audience Section
● Understanding Cohort Analysis
● Learning about User Explorer
● Understanding Active User
● Audiences based on Interests
● Audiences based on Demographics Classification
● Understanding Geo
● Understanding Affinity Audiences
● Understanding In-Market Audiences
● Analysing Audience Behavior
● Cross-Device Reach
● Mobile Audiences
● Understanding User-Flow
● Understanding Benchmark
Behavior Section
● Understanding the Behavior Flow
● Site Search behavior Report
● Site Content behavior Report
● Site Speed behavior Report
● Learning about Events Report
● Publisher
Acquisition
● All Traffic
● Paid Traffic
● Organic Traffic
● Referral Traffic
● Social Media Traffic
● Search Consoles
● Google ads
● Campaigns
● Social Media
Goal Setting
● Conversion
● E-commerce
● Goals
● Multi-channel funnels
● Product Linking
● AdSense Linking
● Google Ads
● 3rd Party Application Linking
Reporting
Module 13: Google Search Ads
● Creating PPC campaign
● Ad Rank
● Quality Score
● Ad Groups
● Budgeting of PPC
● Keywords
● Creating Text Ads
● Extension SetUp
● Knowing the Negative Keywords
● PPC Campaign Optimization
● Evaluating the Key Metrics
Module 14: Google Display Ads
● Contextual Target
● Placement Target
● Interest Targeting
● Topics Targeting
Module 15: Video Marketing
● Getting to know about Video Optimization
● Creator Studios
● Getting acquainted with Video Platforms
● Creating videos
● Creating Youtube Channel
● Playlists
● Familiar with Youtube Analytics
● Advanced Video Optimization techniques
● Best Practices
Module 16: Mobile Marketing
● SMS Marketing
● Targeting Mobiles and Paid ads
● App Store Optimization
● Differentiating between the Web and Mobile Marketing
● Familiar with Mobile websites
● Be acquainted with Responsive websites
● Creating Mobile Process: Native and Hybrid Apps Overview
Module 17: Whatsapp Marketing
● Configuring Whatsapp Business
● Installation
● Enabling Auto message service
Module 18: Social Media Optimization
● Get to learn about Group Engagement
● Monitoring reports
● Creation of an Event
● Using correct Hashtags
● Social media profile creation on Twitter , Instagram , LinkedIn and FB
Module 19: Facebook Marketing
● Optimization of Facebook Page
● Creation of Facebook Business Manager
● Campaign creation – Lead Generation, Video, Post Reach increasing App store, Event
Promotion, and Pages like Ad
● Creative Ad posting
● Setup of Audience
● Bidding Strategy
● Budgeting strategy
Module 20: Affiliate Marketing
● Getting to know about the Affiliate Marketing
● Familiar with Affiliate Marketing
● Legal Policies
● Obtaining Approval
● Tracking the Affiliation Codes
Module 21: LinkedIn Marketing
● LinkedIn Company Page Optimization
● LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
● Bidding Strategy
● Budgeting strategy
Module 22: Twitter Marketing
● Twitter Marketing to Reach the Brand
● Instream video ads
● Installation of Apps
● Grow your Twitter Followers
● Audience Retargeting
● Bidding Strategy
● Budgeting Strategy
Module 23: Email Marketing
● Getting to know about the functioning of Email Marketing
● Various kinds of Email Marketing
● Opt-in Email Marketing
● Setting up of Account for Email Marketing
● List Setup
● Web Form
● Creation of Email Broadcast
● Setting up of Auto Responder
● Optimize the Increase Inbox percentage
● Selecting the best email marketing tool like Mailchimp
Module 24: Lead Generation
● Google Analytics Certification
● Google Adword Certification
● Facebook Certification
● YouTube Certification
● HubSpot Certification
Module 25: Influencer Marketing
Module 26: Instagram Marketing
● Instagram Business Profile Optimization
● Instagram Marketing Influencer
● Instagram Paid Marketing in feeds and stories
● Bidding Strategy
● Budgeting strategy
● Creation of Instagram Content Strategy
Module 27: SEM
- Getting to know about Search Engines
- Learn about Crawling and Indexing
- Google versus Other Search Engines
- Learn the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO Techniques
Module 28: Google Adsense
● Policies of Adsense
● Being Approved by Google
● Integration of the code to your blog
● Adsense Code Generation best practices
● Making Money Via Adsense
● Track the Earnings
● Developing CTR
Module 29: WordPress
● Web Technologies
● Domain Hosting and Registration
● Familiar with HTML
● Understanding Terminologies
● User Administration
● WordPress Installation
Module 30: ORM
● Tools used for ORM
● SWOT Analysis of ORM
● Handling the Negative Conversations
● Devising the ORM
Digital Marketing Course Tools
Certification
At Freelancers. Academy you would be given two certificates upon completion of your Program. One would be the course completion certification for undergoing the course and the second certificate would be a work experience certificate for working in our in-house design agency.
Meet our team
of creative
Why Join Freelancer Academy?
A creative job you’ll love
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
A creative job you’ll love
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
A creative job you’ll love
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Students In Action
OUR CUSTOMER FEEDBACKS
WHAT THEY’RE SAYING
Chitra Pawar
Freelancers Academy has the best UI UX design institute in Mumbai, it has helped me develop my designing skills, it has changed my whole thinking process and has given me a fresh start in this domain. I can confidently agree that Freelancers has shown me the path to manifest my creative freedom of identifying and solving user problems and hence creating intuitive, aesthetically-pleasing interactive interfaces.
Rohit Jain
Choosing Freelancers Academy as a best UI UX design courses in Mumbai has been my finest decision. Along with the weekly assignments, and the inhouse training agency at Anuvaa gave me the right balance of theoretical and practical awareness of UI/UX, it also gave me an opportunity and the freedom to explore my creative side and I started to look at pain points from the user’s perspective and implementing my ideas effectively.
Kareem Faisal
After a break of almost 3 years, I wanted to start working again and was looking for opportunities to work from home. Freelancers Academy is one of the best Ui Ux Design institutes in Mumbai and has helped me a lot in this regard. Freelancers Academy's Advance Ui Ux Design courses in Mumbai gave me a piece of in-depth knowledge and also provided on-the-job training, which enabled me to start working again. Thanks to the entire faculty for their support and help. Proud to be a part of Freelancers Academy
Paulita Gomez
I would recommend all UI Design aspirants to join Freelancers Academy’s Ui Ux Design courses in Mumbai. The faculty is very friendly and the study material is excellent. You get to learn at a convenient pace from the best minds and that too at an affordable fee. I had a great time doing the course. I thoroughly enjoyed the lectures and the practical sessions at the in-house digital agency-Anuvaa. The institute is definitely the best Ui UX Design training institute in Mumbai as it offers flawless training. You are taught all the UX UI skills that will make you an accomplished Ui UX Design professional.
What is Ui/Ux ?
A developer creates a website, a designer creates an experience, while Ui designing is all about the look and feel, creating and making the product consistently aesthetic that is creating the aesthetic style of a website or an app or how the user feels when interacting with a system like of a website/app. Ux designing is a way to enhance user satisfaction helps you to improve the overall experience of the users when they interact with the website or app. In other words a Ux designer are not typically responsible for the visual designing of a product. Infact, their main focus is on the journey that the user takes and how the product is structured to facilitate this journey.
Why are designing Skills so important?
Mobile phones are now used for almost everything from gaming to banking to shopping – hence, user interface (UI) and user experience (UX) design has never been that important. If a website is difficult to navigate or the layout of an app is confusing, we tend to loose the users in no time. Thorough understanding of mobile UI/UX design is critical for good mobile usability, to keep the users engaged, and at the same time ensuring the products stay relevant.
Why Ui/Ux designing Course?
With the constantly changing technology and world we all know that designing as a discipline has taken the centre stage in almost every industry. UI UX design course in Mumbai is an emerging designing specialisation course which is gathering a lot of interest, as more and more businesses are making their existence felt online. It is said that if a brand does not exist on the web practically doesn’t exist for the customers. UI UX courses in Mumbai help you become a successful designer & grow your career opportunities in top companies or if you are running a business, it may also help you accomplish many crucial goals like learning and advancing your career. Growth in this profession is exponential.
The Ui/Ux designing course with Freelancers Academy helps its students to develop skills and expertise, enabling them to become leaders by future-proofing their career in any industry in terms of UI/UX Design, design thinking and creative problem-solving. If you have the urge to make a difference to today’s digital world we live-not only through designing great user experience, but by spreading the word about the immense value of good design, then UI UX design course is perfect for you.
What is the takeaway from UI/UX designer’s learning?
The UI UX courses in Mumbai makes you a professional designer/developer and opens a lot of career prospects in the web field. This course helps your profession by giving you a better control over the solutions that you are offering for better user experience, brainstorming new ideas to achieve your goals and impacting the effectiveness of the strategy built. Understanding the UX design process allows for a consistent and a successful approach to app and website designing, it lets you build better apps and websites. With the UI/UX designing courses in Mumbai you also become an expert in the user-centric design process and can play a jack-of-all-trade role. This learning path allows you to gain a keen sense of usability, psychology and business to excel in your job.
Job Opportunities after a Ui/UX designing Course?
As many of the designers will be hired by companies, the potential also exists to be a freelancer, taking jobs as they come and running your own operation. It is advisable to work in Ui/Ux design company for at least a couple years. This will help you build experience and allow you to see if the user experience career path is right for you. Once you are well experienced, you can start taking jobs on the side, building your resume and slowly taking on more and more clients.
Why freelancers Academy for a Ui/Ux design Course?
With Freelancers Academy Ui/Ux design course you will learn complete UX procedure for designing mobile app experience & responsive websites. Our course is designed in a way that educates individuals on design thinking, conducting user research, ideating & designing, information architecture, sketching & wireframing, prototyping & testing. With the UI UX designing courses in Mumbai you can make a life changing shift into UX UI career. Freelancers Academy offers its students various training modules like UI design process, visual design, designing tools, google material designing, visual designing output & documentation, you also get an opportunity to get well trained in the user experience and research and analyse your design strategy and improve it.
Freelancers Academy is a UI UX designing courses academy in Mumbai which operates out of three locations in Mumbai – Andheri, Thane and Navi Mumbai. This is not a usual training set up, we also have an in house agency which gives its students an opportunity to work on its live projects.
Placement Partners
