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Awarded # 1 Digital Marketing Course in Thane
- 3 month classroom training plus Internship
- Agency Based Learning
- Work on Live projects
- Attend Digital Marketing Events
- Industry Trainers with Good Experience
- Official Partners of Google and Meta
- Gauranteed Placement
Digital Marketing Course Syllabus
Freelancers Academy offers online and offline courses in the following subjects of digital marketing through different course modules under the program- Best Digital marketing courses in Thane.
Module 1: Digital Marketing Overview
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- Outline of Digital Marketing
- Setting Campaigning Goals
- Important Digital Marketing Channels
- How-to device a digital marketing plan
- Difference between Traditional and Digital Marketing
Module 2: SEM (Search Engine Marketing)
- Getting to know about Search Engines
- Learn about Crawling and Indexing
- Google versus Other Search Engines
- Learn the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO Techniques
Module 3: Analysis & Keyword research
● Detailed Research on Keywords
● Familiarize yourself with Google Keyword and Planner
● Find keywords using Google Auto Detection Keywords
● Decide your keyword Money
Module 4: On-Page Optimization
● Basics of HTML
● Key HTML Tags
● Title, H1, Meta Description
● Keyword Density and Prominence
● Content Optimization
● Content-Length
● Content Quality
● Content Uniqueness
● Content Freshness
● How to optimize image
Module 5: SEO Technical
● Length and structure of URL
● Analysis of Page Speed
● Schema.org
● 301 Redirects
● Robots. TXT
● Internal Linking
● Sitemaps.XML
● Essential Schemas to implement
Module 6: Off page Optimization
● Google Ranking Page
● Parameter Indicators such as PA and DA
● How to Add MozBar Chrome Extension
● Significance of Backlinks
● Different Techniques of Backlinks
● Web 2.0
● Forum Participation
● Blog Commenting
● Social BookMarking
● Classifieds
● Submission of Directory
● Video Submission
● Guest Posting Blog
● Press Release
● Infographics
● Audio Sharing Sites
● Social Media websites
● Industry Roundup
● Business Listing Websites
● Answering sites
Module 7: Advanced Link Building
● Link Wheel
● Do-Follow Links
● Link Exchange
● No-Follow Links
● Link Juice and Pyramid
Module 8: Blog Marketing
● Know more about the Blogs
● Creating Blogs
● Visitors Engagement
● Learn which topics to post about
● What time to post
Module 9: Content Marketing
● Create Original content
● Understanding about the Content Marketing Strategy
● Devise a content marketing plan
● Driving the Specific Audience
Module 10: Competitor Analysis
● Get Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
● Analyzing Competitor Links
● Traffic Analysis of the Competitors
● Comprehensive understanding of the AHREFs and the other equivalent tools
Module 11: Website Auditing
● On-Page SEO Audit
● Finding the Content Duplication
● Google Penalty Check
● Page Speed Audit
● Console Errors and Warnings
Module 12: SEO Tools
● Tools for Content Development
● Tools for Rank Trackers
● On-Page Methods for Optimisation
● Tools for backline-research
● Audit resources on the Website
● Keyword Research Tools
Module 13: Google My business
● Google Listings Creation
● Developing Citations
● Regular Posting of the updates and its significance
● Reviews
● How to manage the Negative Reviews
Module 15: Google Analytics
Setting up Google Analytics and Real Time User Analytics
● Content
● Traffic Source
● Location
Audience Section
● Understanding Cohort Analysis
● Learning about User Explorer
● Understanding Active User
● Audiences based on Interests
● Audiences based on Demographics Classification
● Understanding Geo
● Understanding Affinity Audiences
● Understanding In-Market Audiences
● Analysing Audience Behavior
● Cross-Device Reach
● Mobile Audiences
● Understanding User-Flow
● Understanding Benchmark
Behavior Section
● Understanding the Behavior Flow
● Site Search behavior Report
● Site Content behavior Report
● Site Speed behavior Report
● Learning about Events Report
● Publisher
Acquisition
● All Traffic
● Paid Traffic
● Organic Traffic
● Referral Traffic
● Social Media Traffic
● Search Consoles
● Google ads
● Campaigns
● Social Media
Goal Setting
● Conversion
● E-commerce
● Goals
● Multi-channel funnels
● Product Linking
● AdSense Linking
● Google Ads
● 3rd Party Application Linking
Reporting
Module 16: Google Search Ads
● Creating PPC campaign
● Ad Rank
● Quality Score
● Ad Groups
● Budgeting of PPC
● Keywords
● Creating Text Ads
● Extension SetUp
● Knowing the Negative Keywords
● PPC Campaign Optimization
● Evaluating the Key Metrics
Module 17: Google Display Ads
● Contextual Target
● Placement Target
● Interest Targeting
● Topics Targeting
Module 18: Remarketing
● Standard and Dynamic Remarketing
● Video Marketing
● Email Marketing
● Remarketing lists for the Search Ads
Module 19: Video Marketing
● Getting to know about Video Optimization
● Creator Studios
● Getting acquainted with Video Platforms
● Creating videos
● Creating Youtube Channel
● Playlists
● Familiar with Youtube Analytics
● Advanced Video Optimization techniques
● Best Practices
Module 20: Mobile Marketing
● SMS Marketing
● Targeting Mobiles and Paid ads
● App Store Optimization
● Differentiating between the Web and Mobile Marketing
● Familiar with Mobile websites
● Be acquainted with Responsive websites
● Creating Mobile Process: Native and Hybrid Apps Overview
Module 21: Whatsapp Marketing
● Configuring Whatsapp Business
● Installation
● Enabling Auto message service
Module 22: SMS Marketing
● Find the Vendors
● Know the Code
● Transactional SMS vs Promotional SMS
● Good practices
Module 23: Youtube Optimization
● Channel Growth
● Identifying Content Marketing Keywords
● Optimisation of video title
● Tag Optimisation
● Catchy Thumbnail Setup
● Subscriber Optimisation Connection
● Description Shortcut
● Monetization on your video
Module 24: Social Media Optimization
● Get to learn about Group Engagement
● Monitoring reports
● Creation of an Event
● Using correct Hashtags
● Social media profile creation on Twitter , Instagram , LinkedIn and FB
Module 25: Facebook Marketing
● Optimization of Facebook Page
● Creation of Facebook Business Manager
● Campaign creation – Lead Generation, Video, Post Reach increasing App store, Event
Promotion, and Pages like Ad
● Creative Ad posting
● Setup of Audience
● Bidding Strategy
● Budgeting strategy
Module 26: Instagram Marketing
● Instagram Business Profile Optimization
● Instagram Marketing Influencer
● Instagram Paid Marketing in feeds and stories
● Bidding Strategy
● Budgeting strategy
● Creation of Instagram Content Strategy
Module 27: LinkedIn Marketing
● LinkedIn Company Page Optimization
● LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
● Bidding Strategy
● Budgeting strategy
Module 28: Twitter Marketing
● Twitter Marketing to Reach the Brand
● Instream video ads
● Installation of Apps
● Grow your Twitter Followers
● Audience Retargeting
● Bidding Strategy
● Budgeting Strategy
Module 30: Social Media Marketing Tools
Module 31: Digital Marketing Certification
● Google Analytics Certification
● Google Adword Certification
● Facebook Certification
● YouTube Certification
● HubSpot Certification
Module 32: Influencer Marketing
Module 33: Building a powerful website through wordpress
● Web Technologies
● Domain Hosting and Registration
● Familiar with HTML
● Understanding Terminologies
● User Administration
● WordPress Installation
Module 34: WordPress
WordPress themes:
● Paid Theme vs Free Theme
● Changing Themes
● Theme Selection Process
● Installing/ Adding Themes
● Activating and Preview Themes
Working with Widgets
● Installing Widgets in the Sidebar and Footer
Working with Menu For Your Website
● Creation of Menus
● Creation of Sub – Menus
● Deleting the items from the menu
WordPress Plugins:
● Installation of Plugins
● Upgradation of Plugins
● Activation Plugins
● Managing Plugins
● Recommended Plugins
Module 35: Lead Generation
● Being Familiar with Lead Generation methods
● In-depth understanding of Landing Pages
● Website Vs Landing Page
● Perform A/ B Testing to Better Lead Generation
● Lead Nurturing Process
● Mastering Lead Funnel
● Practical Session on CRM for the Lead Management
Module 36: Google Adsense
● Policies of Adsense
● Being Approved by Google
● Integration of the code to your blog
● Adsense Code Generation best practices
● Making Money Via Adsense
● Track the Earnings
● Developing CTR
Module 37: Affiliate Marketing
● Getting to know about the Affiliate Marketing
● Familiar with Affiliate Marketing
● Legal Policies
● Obtaining Approval
● Tracking the Affiliation Codes
Module 38: Online Reputation Management
● Tools used for ORM
● SWOT Analysis of ORM
● Handling the Negative Conversations
● Devising the ORM
Module 39: Achieving your Digital Marketing Goals
Module 40: Get Familiar with SEM
● Selecting the right Keywords
● Campaign creation
● Video Ad
● Texted Ad
● Images Ad
● Animated Ad
● YouTube Marketing
● Re-marketing
Module 29: Email Marketing
● Getting to know about the functioning of Email Marketing
● Various kinds of Email Marketing
● Opt-in Email Marketing
● Setting up of Account for Email Marketing
● List Setup
● Web Form
● Creation of Email Broadcast
● Setting up of Auto Responder
● Optimize the Increase Inbox percentage
● Selecting the best email marketing tool like Mailchimp
Module 14: Google Search Console
● Top Search Queries
● Organic Performance
● Key Performance Metrics
● Top Pages
● Structured Data
● CTR, Clicks, and Impressions, CTR
● Using different filters
● URL Inspection
● Coverage issue
● Mobile Usability
● BreadCrumbs, FAQs, and Logos
● Site Maps
● Links
● Legacy Tools and Reports
● Security Issues
● Manual Action
Digital Marketing Course Tools
