COURSE DESCRIPTION

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal, raving fans.Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.

CERTIFICATION

• Students need to complete all the course modules.
• After successful completion of the course, students can submit case study.
• Email marketing certificate will be issued to students within 15 days.

LEARNING OUTCOMES

• Employers across industries are actively looking for Email Marketing professionals.
• Training on key Email Marketing strategies &techniques by industry experts.
• Industry recognized certificate in Email and digital marketing.

Course Objectives

This advanced course on Email Marketing has been devised with the objective of training the learners to track the statistics for their website for maximum returns. By the end of this course, the participants will be able to:

• Select an Email Marketing Provider. …
• Clean Up Your Existing Database. …
• Get People to Opt-In. …
• Keep Your Contacts Organized. …
• Determine the Purpose of Your Campaign. …
• Don’t Overdo the Design. …
• Invest in Great Copy. …
• Focus on the Subject Line.